Core Insights - The domestic tourism market in China has experienced a strong start in 2026, with various festive activities such as theme park fireworks, New Year climbing, and concerts gaining popularity, particularly the traditional "New Year climbing" which saw ticket bookings for mountain scenic spots increase by over 150% year-on-year [2] Group 1: Scenic Spots and Visitor Statistics - Huangshan scenic area attracted over 20,000 visitors daily during the New Year holiday, with the snow-covered landscape enhancing its appeal [4] - Zhangjiajie Tianmen Mountain showcased a stunning winter scene, with snow complementing the lush greenery and steep peaks, drawing many tourists [6] - Hukou Waterfall presented a unique "ice waterfall" view due to low temperatures, captivating visitors with its diverse formations [8] Group 2: Night Tourism and New Experiences - The night tourism market saw a surge in diverse consumption patterns, with short-distance and surrounding travel becoming popular, leading to a nearly fivefold increase in booking orders compared to the previous year [10] - A 5.7-kilometer urban light cross-country skiing track was established in Changchun, allowing residents to enjoy winter sports locally [10] - The recently opened "world's highest bridge," Huajiang Canyon Bridge, became a new tourist landmark, receiving over 10,000 visitors on its first day of operation [10] Group 3: Cultural Events and Local Experiences - A vibrant lantern festival in Xining, featuring intangible cultural heritage from both Xining and Nanjing, attracted many visitors [12] - The starry sky in Litang County, known as the "City of Sky," became a romantic attraction for New Year celebrations [12] - Yiwu created a comprehensive experience for tourists with "online cloud New Year + offline real scene tours," achieving a peak foot traffic of 142,000 in a single shopping district during the holiday [14]