浙江义乌为游客打造"线上云跨年+线下实景游"的全方位体验，据统计，元旦假期期间，义乌单个商圈 最高瞬时客流达到14.2万人次，创下历史新高。 转载请注明央视财经 编辑：令文芳 （央视财经《天下财经》）这个假期，夜间文旅市场涌现出多元消费新玩法，广大游客在星光与灯火的 交相辉映中欢度佳节。 今年元旦三天假期，催热了短途游、周边游市场。在线旅游平台数据显示，本地及周边城市是民众跨年 出行的主要选择，元旦期间出行预约单量较去年同期增长近5倍。冰雪运动走进了都市生活圈。吉林长 春打造5.7公里的城市灯光越野滑雪道，市民不用远赴偏远雪场，在家门口就能畅享冰雪运动的独特乐 趣。重大交通工程在这个元旦假期化身文旅新地标。去年底通车的"世界第一高桥"花江峡谷大桥，凭借 独特的桥旅融合设计，迅速成为贵州旅游的全新打卡地，假期首日接待游客就突破1万人次。 绚丽多彩的灯组点亮了人们对新年的期盼。在青海西宁丹噶尔古城，一场汇聚西宁、南京两地非遗魅力 的灯会热闹登场，吸引了众多市民游客驻足观赏。高原之上，澄澈星空成为吸引游客的"吸睛利器"。被 誉为"天空之城"的四川理塘县然日卡村星空观测点，在漫天星光下迎接新年的来临，成为今年元旦特有 ...

0:00 2026年元旦假期，游客们在丰富多彩的文旅体验中欢度佳节，国内旅游市场迎来强劲开局。主题乐园烟花秀、登高祈福、跨年演唱会等具有仪式感的消费方 式热度大涨，其中"新年登高"的传统今年因雪景的加持而格外火爆，山岳类景区门票预订量同比涨超150%。 黄山雪景如诗如画 游客如织 在安徽黄山风景区，降雪将奇松、怪石、峰林映衬得如诗如画。雪后放晴，皑皑白雪、磅礴云海与金色日出同框亮相。漫山银装素裹间，云雾翻涌如涛，晨 光洒金似画，尽显山河壮丽，吸引众多游客前来赏雪迎新，共度佳节。据统计，元旦期间，黄山风景区日均接待游客超2万人次。 游客 姚烨兰：雪景加上黄山本身的景色觉得非常美，非常震撼。 张家界天门山被冰雪装点 更显磅礴气势 在湖南张家界天门山景区，洁白的积雪与苍翠的林木、峻峭的山峰交相辉映，构成一幅壮丽的冰雪画卷。标志性景点天门洞也被冰雪装点，巨大的天然穿山 溶洞在白雪与云雾的衬托下，更显磅礴气势。 游客 吴瑾莎：非常漂亮，我拍了很多照片，发了无数个视频。 壶口瀑布迎降雪 "冰瀑"美景"醉"游客 在壶口瀑布，黄河水奔流而下，两岸白雪皑皑，"十里龙槽"波涛汹涌，水雾升腾，让游客体验到了不一样的瀑布美景。受低温 ...

Core Insights - The rise of drone light shows is becoming a popular alternative to traditional fireworks displays, offering a more versatile and customizable experience for urban entertainment [4][20][30] - Major cities in China are increasingly adopting drone performances as regular weekend events, with Chongqing setting a record with 11,787 drones in a single show [4][11][15] - The cost of drone performances has significantly decreased over the years, making them accessible for various events, including proposals and tourism [20][22][25] Group 1: Industry Trends - Drone light shows are being established as new urban landmarks in first and second-tier cities, with performances tailored to local themes and attractions [4][11][30] - The technology behind drone performances has advanced, allowing for complex 3D animations and synchronized displays, enhancing the overall visual experience [11][24] - The demand for drone shows is driven by the decline of traditional fireworks due to safety regulations and public sentiment against noise and pollution [27][30] Group 2: Economic Impact - The drone performance industry has seen a rapid expansion, with the average cost per drone for a 15-minute show dropping to around 800 yuan, making it financially viable for smaller events [20][22] - Local tourism sectors are leveraging drone shows to increase visitor retention, with many tourists choosing to extend their stays to experience these nighttime events [25][30] - The integration of advertising and sponsorship opportunities within drone shows provides additional revenue streams for both the performers and local businesses [30]