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村播妇联激活乡村振兴“她力量”
Xin Lang Cai Jing· 2026-02-02 20:06
Core Viewpoint - The Inner Mongolia Women's Federation has successfully implemented a "village broadcasting" model to empower rural women through e-commerce, enhancing their income and contributing to rural revitalization [1][2][10]. Group 1: E-commerce Development - Since 2025, the "village broadcasting" initiative has led to over 3,000 orders and sales exceeding 200,000 yuan, with an average income increase of over 2,700 yuan per person [1]. - The model has established 120 village broadcasting federations across 103 banners and counties in Inner Mongolia, achieving full coverage [1]. Group 2: Empowerment and Training - The initiative addresses common challenges faced by rural women, such as lack of skills, resources, and market access, by providing platforms, fostering collaboration, and enhancing capabilities [2]. - In Baotou City, the local Women's Federation has facilitated training and resource sharing, resulting in significant sales of local products, such as 3,000 kg of potatoes sold in just one week [4][5]. Group 3: Innovative Organizational Structures - The Keshiketeng Banner Women's Federation has developed a "1+1+N" mentorship model, pairing experts and experienced broadcasters with new entrants to provide tailored growth plans [6]. - The federation has also created a "1+N+X" organizational system to streamline resources and support for new broadcasters, significantly improving their sales performance [9]. Group 4: Future Goals and Expansion - The Women's Federation aims to enhance the "Chaleco Sisters" brand and focus on high-quality development through policy support, financial assistance, and brand cultivation [10]. - Future plans include not only selling agricultural products but also showcasing local culture and cuisine through live broadcasts, thereby attracting more visitors to the region [10].