Core Viewpoint - The "Jibei Handcrafted" initiative in Jiyang is successfully revitalizing traditional crafts like black pottery, integrating them into modern life and expanding their reach to international markets [1][2][7] Group 1: Cultural Heritage and Innovation - Jiyang's black pottery, known for its unique qualities, has become a focal point at international events, showcasing the region's rich cultural heritage [1] - The local government has implemented a systematic approach to protect and promote 34 types of traditional crafts, leading to the revival of nearly lost techniques [2] - The integration of modern design elements into traditional crafts, such as the combination of traditional pottery techniques with contemporary aesthetics, has made these products more appealing to modern consumers [3] Group 2: Economic Development and Market Strategies - The establishment of a comprehensive supply chain, connecting production with sales through various online and offline platforms, has transformed traditional crafts into profitable ventures [4] - The "Jibei Handcrafted" initiative has generated significant revenue, with projected sales of over 300 million yuan from handcrafted products and nearly 200 million yuan from educational tourism in 2024 [4] - The promotion of cultural tourism through curated educational routes has attracted over 60,000 participants and generated substantial consumer spending [6] Group 3: Global Outreach and Brand Recognition - The initiative has gained visibility through participation in major cultural and tourism expos, attracting over 1.5 million visitors and enhancing the global profile of Jiyang's cultural heritage [6] - Media coverage and endorsements from government officials have further elevated the brand's recognition, making "Jibei Handcrafted" a symbol of Yellow River culture [6][7] - The successful blending of traditional craftsmanship with modern marketing strategies has positioned "Jibei Handcrafted" as a vibrant representation of cultural innovation [7]