当 "十四五" 规划的蓝图在神州大地徐徐展开，当 "文化强国" 的号角响彻时代征程，一家省级卫视，用 五载寒暑、三十五场 "奇妙游"，为这个宏伟的五年期，写下一个生动而惊艳的文化注脚。 转自：扬子晚报 在波澜壮阔的 "十四五" 时期，河南卫视，这个被亲切称为 "河大卫" 的省级媒体平台，以一场始于 2021 年初春的 "唐宫夜宴" 为原点，开启了一场长达五年、震动全国、辐射全球的文化创新实践。 2021 年春节，一群丰腴灵动、憨态可掬的 "唐宫小妹"，在现代化的舞台上演绎着千年前的宫廷夜宴。 《唐宫夜宴》的 "破圈"，如同一束穿透历史尘埃的强光，瞬间照亮了公众沉睡的集体审美基因。 它绝非横空出世的偶然，而是河南广电人 "文化立台" 数十年坚守的厚积薄发 —— 三十载《梨园春》戏 曲坚守、二十年《武林风》武魂传承、数十载《华豫之门》文脉守护，诸多文化节目共同酿就了这场必 然的丰收。这颗深埋于中原厚土的 "一粒粟"，在新时代文艺思想的春风化雨中，破土而出，迎来了 "万 颗子" 的惊人回响。 以此为起点，河南卫视迅速将 "偶然" 转化为 "必然"，系统性地打造出 "中国节日" 系列 IP。从《洛神 水赋》水下飞天的 ...

来源：中国新闻网 中新社北京12月17日电 (记者 应妮)从电影《哪吒之魔童闹海》打破全球动画电影票房纪录，到热门文 创凤冠冰箱贴累计销量突破200万件、初代藏品级薄荷色拉布布以108万元(人民币，下同)的高价完成竞 拍，2025年，丰富多元的IP形态向世界呈现了中国文化的新样貌。 7月19日，由中国国家博物馆文创品牌"国博衍艺"推出的木质凤冠冰箱贴上市一周年。当日，国博凤冠 冰箱贴的累计销量突破200万件。图为游客在北京国家博物馆选购凤冠文创产品。中新社记者 田雨昊 摄 国博文创负责人廖飞表示，凤冠冰箱贴的原型是古代中国展厅里的明孝端皇后的九龙九凤冠，也是中国 首批"禁止出国(境)展览文物"之一，具有极高的文化价值与稀缺性，"我们十分高兴地看到，观众们无论 是否买到冰箱贴，都一定要去看文物，通过文创让大家回归到对文物本体的关注"。中国文化和旅游部 部长孙业礼今年在提到这款凤冠冰箱贴时也说，民众对于文化和旅游消费的需求在不断升级，"如果说 过去是为了需要买单，现在主要是为心情买单"。 当地时间11月27日，第99届梅西百货感恩节大游行在美国纽约举行。图为风靡全球的LABUBU首次亮 相纽约感恩节大游行。中新社 ...

当前，"水墨铸魂"品牌正通过多渠道发力。一方面，推动名师课堂深入中小学与社区，以现场授 课、互动演示、作品点评等形式，提供优质的美育与思政融合课程；另一方面，积极联动浙江图书馆、 浙江省博物馆、杭州国画院等文化单位，开展"馆校合作"特色教学，让学生在文物与艺术的殿堂中沉浸 式学习。 线下火热推进的同时，线上辐射也全面展开，西湖区依托"杭州市美好教育云"等平台推送课程、开 展直播，有效打破了地域与时空限制，让优质美育资源触及更广泛的群体。截至目前，项目累计惠及受 众超20万人次。 师生们展示自己制作的"千里江山"。 最近，一段萌娃巧手缠绕毛线、再现"立体版"《千里江山图》的视频在网络上悄然走红。彩线盘绕 间，童趣盎然的小山丘渐次浮现，传统山水以活泼灵动的方式"跃"然眼前。 国画课还能这样上？在西湖区，答案充满创意。区文明办联合团区委精心打造"水墨铸魂"美育品 牌，将一系列"不寻常"的美育课堂搬进社区与校园。在课堂上，技法让位于体验，知识融汇于感受，中 国传统文化如涓涓细流浸润青少年心田。 A.典型案例 "水墨铸魂"进校园 传统文化滋养青少年 这堂美育课，在转塘街道外桐坞村的茶山上进行。一幅1∶1复制的《千里江山 ...

Core Viewpoint - The "Jibei Handcrafted" initiative in Jiyang is successfully revitalizing traditional crafts like black pottery, integrating them into modern life and expanding their reach to international markets [1][2][7] Group 1: Cultural Heritage and Innovation - Jiyang's black pottery, known for its unique qualities, has become a focal point at international events, showcasing the region's rich cultural heritage [1] - The local government has implemented a systematic approach to protect and promote 34 types of traditional crafts, leading to the revival of nearly lost techniques [2] - The integration of modern design elements into traditional crafts, such as the combination of traditional pottery techniques with contemporary aesthetics, has made these products more appealing to modern consumers [3] Group 2: Economic Development and Market Strategies - The establishment of a comprehensive supply chain, connecting production with sales through various online and offline platforms, has transformed traditional crafts into profitable ventures [4] - The "Jibei Handcrafted" initiative has generated significant revenue, with projected sales of over 300 million yuan from handcrafted products and nearly 200 million yuan from educational tourism in 2024 [4] - The promotion of cultural tourism through curated educational routes has attracted over 60,000 participants and generated substantial consumer spending [6] Group 3: Global Outreach and Brand Recognition - The initiative has gained visibility through participation in major cultural and tourism expos, attracting over 1.5 million visitors and enhancing the global profile of Jiyang's cultural heritage [6] - Media coverage and endorsements from government officials have further elevated the brand's recognition, making "Jibei Handcrafted" a symbol of Yellow River culture [6][7] - The successful blending of traditional craftsmanship with modern marketing strategies has positioned "Jibei Handcrafted" as a vibrant representation of cultural innovation [7]

Group 1 - The core focus of the article is on the integration of culture and tourism in Zhengzhou, emphasizing the importance of preserving historical and cultural heritage while promoting modern commercial activities [2][3] - Liu Ning highlighted the significance of the "商都" (Shangdu) cultural identity of Zhengzhou, advocating for the creative transformation and innovative development of traditional culture through archaeological research and cultural storytelling [3] - The article discusses the establishment of a comprehensive service center for new employment groups in the 管城回族区 (Guancheng Hui District), which provides various support services, reflecting the need for social governance and cultural integration in urban management [3][4] Group 2 - Liu Ning's visit included a review of the economic and social development in the管城回族区, stressing the importance of aligning with Xi Jinping's directives and the provincial party's strategies for urban renewal and cultural preservation [4] - The article mentions the need for a balanced approach to urban development that includes optimizing city structure, enhancing quality of life, and ensuring safety while promoting cultural continuity [4] - The integration of traditional culture into urban management practices is emphasized as a means to foster community engagement and enhance governance effectiveness [3][4]

Core Insights - The Chuxiong Yi embroidery industry is projected to exceed 1.13 billion yuan in output value by 2024, creating job opportunities for 60,000 embroiderers and contributing to rural revitalization [1][4] - Chuxiong Yi embroidery, with a history of nearly 1,800 years, has been recognized as a national intangible cultural heritage since 2014, with its representative event, the Yunnan Zhiqu Yi Costume Festival, being celebrated for over 1,350 years [1][3] - The Chuxiong Fashion Week has successfully elevated Yi embroidery from a local to an international platform, gaining attention from over 160 countries and achieving a total online viewership of 1.92 billion [3][4] Industry Development - The Chuxiong region has implemented innovative practices to transform traditional embroidery into marketable products, enhancing its visibility and economic impact [1][4] - The number of operating entities in the Yi embroidery sector surged from 538 to 2,233 between 2022 and 2024, with output value increasing from 800 million yuan to 1.13 billion yuan [4] - The average annual income for embroiderers is reported to be between 20,000 to 40,000 yuan, reflecting the economic benefits of the industry [4] Cultural Significance - The colors and patterns in Yi embroidery reflect the harmonious worldview of the Yi people, with traditional motifs being modernized for contemporary fashion [3][4] - The integration of traditional elements with modern design and materials has revitalized the ancient craft, making it relevant in daily life [3][4] Upcoming Events - The "Silk Road Cloud Garment · South Asia Expo Fashion Week" will take place from June 19 to 24, showcasing Chuxiong Yi embroidery alongside other intangible cultural heritage garments from various provinces and South Asian countries [5]

Core Insights - The annual sales of Palace Museum's cultural and creative products have exceeded 100 million, indicating the strong vitality of traditional culture in modern society and the continuous growth of the cultural consumption market [1][3][5] Group 1: Cultural Significance - The Palace Museum, as a historical site from the Ming and Qing dynasties, embodies deep cultural heritage, which has been revitalized through innovative measures, particularly in the development of cultural and creative products [3][5] - The success of Palace Museum's cultural products reflects consumers' recognition and love for its culture, serving as a powerful testament to the potential of the cultural consumption market [3][5] Group 2: Market Trends - The booming sales of Palace Museum's products highlight the increasing demand for cultural consumption, which is becoming a new consumption hotspot as people's living standards rise and consumption concepts evolve [5] - Cultural consumption is diversifying, encompassing various forms such as movies, music, tourism, and art, with Palace Museum leading the trend and inspiring more cultural enterprises to engage in the creative industry [5] Group 3: Future Outlook - The cultural and creative industry, including Palace Museum's initiatives, is expected to experience broader development prospects as the cultural consumption market expands and consumer demands become more diverse [5]