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杭州都市圈撬动新茶饮产业区域联动破局出圈
Mei Ri Shang Bao· 2025-05-22 23:56
Core Insights - The event "Tea Charm Hangzhou: Connecting the Future" aimed to promote the integration and development of the tea industry in the Hangzhou metropolitan area, focusing on the transformation and upgrading of traditional tea industries to meet modern consumer demands [1] Group 1: Traditional Tea Enterprises - Traditional tea enterprises are facing dual challenges of cultural preservation and innovation, with representatives sharing successful practices at the conference [2] - Huang Li from the Mogan Mountain Guangming Tea Farm emphasized the combination of traditional craftsmanship with modern products, developing over 20 derivative products such as yellow tea milk tea and tea ice cream to attract younger consumers [2] - Hu Huiling from Anhui Dongjiangmao Agricultural Development Co., Ltd. highlighted the integration of digital management systems to enhance traditional tea production while promoting ecological agriculture [2] - Qingting Tea House serves as a model for blending traditional tea culture with innovation, significantly increasing the proportion of younger customers through new experiences [2] Group 2: Regional Collaboration - The Hangzhou metropolitan area is leveraging regional collaboration to address the homogenization of the new tea beverage market, aiming to create a new model for tea industry development in the Yangtze River Delta [3] - The conference facilitated the signing of four cooperation projects, covering the entire chain from technology research and development to brand building, indicating a shift from geographical proximity to integrated development [3] - The establishment of an open research platform between research institutions and tea enterprises aims to promote the transformation of tea technology achievements [3] Group 3: Integrated Supply Chain - The Hangzhou Development and Reform Commission proposed an integrated supply chain approach, emphasizing direct sourcing from tea gardens to ensure raw material quality and utilizing e-commerce platforms for online expansion [4] - The event showcased the potential for extending the tea industry chain through visits to innovative tea enterprises, highlighting the integration of traditional culture with modern management systems [4] Group 4: Cultural and Technological Synergy - The Hangzhou metropolitan area is positioning itself as a model for traditional renewal, regional collaboration, and consumer leadership in the tea industry, driven by technology and cultural branding [5] - The integration of cultural heritage and modern innovation is reshaping the tea industry landscape, infusing new energy into the sector while contributing to the broader regional integration efforts in the Yangtze River Delta [5]