茶产业
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速品茶产业研创中心揭牌
Su Zhou Ri Bao· 2025-11-15 23:38
Group 1 - The 14th International Wulin Doucha Conference was held in Kunshan, marking the unveiling of the Supin Tea Industry Research and Innovation Center, which aims to become an innovation hub for the tea industry [1] - Supin Foods has a significant market presence, with 70% of milk tea sold in the market related to its raw materials, and it collaborates with over 90% of leading brands, covering 180,000 terminal stores [1] - The newly established research center will focus on cultural dissemination, industry incubation, global comprehensive research and development, global marketing, logistics warehousing, and intelligent production [1] Group 2 - The launch of the Supin Tea Industry Research and Innovation Center is expected to inject new momentum into Kunshan's high-end food industry and promote high-quality economic development [2] - The Wulin Doucha Conference, initiated in 2011, is a national tea competition that this year was held at a corporate venue, inviting tea enthusiasts, students, tea production companies, and tea shop operators to participate [2] - A concurrent competition for premium tea and trendy beverages was also held during the event [2]
梧州六堡茶年产量跃升至近4万吨
Zhong Guo Xin Wen Wang· 2025-11-15 16:43
中新网梧州11月15日电(林浩)11月13日,2025黑茶产业升级发展交流会在广西梧州举行。 梧州市委副书记、市政府常务副市长汪东明在会上介绍:近年来,梧州充分发挥原产地和核心产区优 势,全力推动梧州六堡茶规模化、品牌化、标准化发展,实现了产量、产值双增长和茶农、茶企双增 收。六堡茶年产量从1.7万吨跃升至近4万吨,综合产值从110亿元上升至近300亿元。 广西壮族自治区农业农村厅副厅长韦波表示,广西茶园面积已超170万亩,茶叶产量近13万吨、连续6年 进入全国前十强。要加快打造以六堡茶、茉莉花茶、早春茶"一黑一白一早春"为引领,红茶、绿茶等特 色优势茶协同发展的广西特色茶产业。 在专题推介环节,梧州、苍梧、雅安雨城三大黑茶产区与梧州龙头企业代表相继登台,展现了中国黑茶 产业协同共进、百花齐放的生动局面。 梧州市茶产业发展局党组成员、梧州市茶产业发展服务中心主任于翠平系统推介了六堡茶产业发展成 果。通过发挥"原产地、原种茶、原工艺"三大优势,梧州六堡茶品牌价值已达55.07亿元,并成功借助 中欧班列、举办"茶和天下"系列活动等方式,持续扩大了国内外消费市场。 作为六堡茶核心产区,苍梧县委书记覃学海介绍,202 ...
从山坳到都市:浙江景宁“一抹青绿”何以撬动千万级产业?
Zhong Guo Xin Wen Wang· 2025-11-14 00:02
Core Insights - The article highlights how Jingning County in Zhejiang has transformed its ecological resources into economic benefits through high-altitude agriculture and innovative practices, creating a multi-million dollar industry from its natural assets [1][5][11]. Group 1: Agricultural Development - Jingning County leverages its unique "altitude economy" to produce high-quality agricultural products such as highland vegetables, Huiming tea, and medicinal herbs, connecting rural and urban markets [1][5]. - The "Jingning 600" brand has been established to promote high-quality agricultural products from areas above 600 meters, significantly increasing farmers' incomes and attracting external investments [5][11]. - The county has implemented an order-based agricultural model, enhancing product standardization and market competitiveness, which has led to increased commercialization of agricultural products [2][5]. Group 2: Tea Industry - Huiming tea, a traditional product from the region, has seen a revival through modern branding and marketing strategies, with the planting area reaching 80,000 acres and an output value exceeding 970 million yuan by 2025 [10][12]. - Innovative tea products are being developed, integrating traditional tea with modern flavors, appealing to younger consumers and expanding market reach [9][10]. Group 3: Medicinal Herb Industry - The medicinal herb sector in Jingning is projected to grow significantly, with an expected planting area of 96,000 acres and an annual output of 6,500 tons by 2025, contributing to a total industry value of 450 million yuan [11][12]. - The integration of traditional practices with modern technology in the cultivation of medicinal herbs is enhancing product value and market recognition [11][12]. Group 4: Economic Impact - The transformation of ecological resources into economic benefits is creating new business opportunities, such as eco-tourism and agritourism, with local investments in hospitality and related services [5][11]. - The overall strategy of combining agriculture, tourism, and traditional industries is fostering a sustainable economic model that supports rural revitalization and community prosperity [1][11].
茶旅融合引客来
Jing Ji Ri Bao· 2025-11-13 04:47
Core Insights - The transformation of a poverty-stricken village into a thriving community through ecological restoration and the development of the tea industry and rural tourism is highlighted [1][2] - The integration of traditional culture with modern agricultural practices has led to significant economic benefits for local farmers [2] Group 1: Ecological Restoration and Economic Development - The village, once suffering from severe soil erosion and poverty, has implemented ecological restoration strategies, leading to improved soil fertility and the establishment of a sustainable tea industry [1][2] - The tea planting area has expanded to 4,600 acres, with 90% of local households participating in the tea industry chain, significantly boosting local incomes [2] Group 2: Technological Integration in Agriculture - Local tea companies have adopted advanced processing equipment and established a "smart" tea garden system to monitor growth and predict weather, enhancing production efficiency [2] - Collaboration with research institutions has led to the development of high-quality tea varieties, such as the provincial-level 'Ganchá 3', improving both quantity and quality of tea production [2] Group 3: Cultural and Tourism Development - The village has leveraged its tea culture to develop various tourism projects, including adventure activities and cultural heritage sites, attracting over 400,000 visitors annually [2] - The establishment of multiple types of accommodations and local dining options has further stimulated the local economy and enhanced the village's reputation as a tourist destination [2]
西湖区“三茶统筹”绘新卷
Hang Zhou Ri Bao· 2025-11-11 03:01
Core Insights - The 10th China Tea Olympics, themed "Listening to Tea in the Forest and Springs," was held in Longwu Tea Town, showcasing a comprehensive immersive experience that attracted over a hundred tea enthusiasts from various regions [2][3] - The event has evolved into a prestigious tea event since its inception in 2014, with nearly 10,000 tea professionals and hundreds of tea companies participating from 18 countries and regions [3] - Longwu Tea Town is transforming from a traditional tea town into a global tea culture destination, aligning with the West Lake District's strategy of "Two Towns and Six Districts" [2][5] Event Highlights - The event featured innovative elements such as modern drama and music in tea art competitions, enhancing the visual impact of performances [3] - Unique culinary experiences were introduced, with tea being incorporated into gourmet dishes, refreshing perceptions of "eating tea" [4] - The competition also included a health-oriented tea drink contest, appealing to younger demographics with creative beverage presentations [4] Industry Development - Longwu Tea Town is implementing a "Tea + Tourism" strategy, integrating tea culture with various events and experiences to attract visitors [5][6] - Collaborations with research institutions are fostering innovation in tea cultivation and processing, expanding the tea product range [6] - The town is leveraging international exhibition opportunities to establish itself as the "Number One Tea Town" in China, focusing on youth engagement and digital transformation in the tea industry [6]
全球泉籍青年菁英交流基地揭牌 侨青聚力共促泉州高质量发展
Zhong Guo Fa Zhan Wang· 2025-11-10 11:04
Core Insights - The Global Quanzhou Youth Elite Exchange event was successfully held in Quanzhou, bringing together youth representatives from 24 countries and regions to discuss hometown connections and development opportunities [1][3] - The establishment of the "Global Quanzhou Youth Elite Exchange Base" aims to create a platform for ongoing communication and collaboration among Quanzhou youth both domestically and abroad, contributing to the high-quality development of Quanzhou [1][3] Group 1 - The exchange base serves as a crucial bridge to attract more Quanzhou youth to focus on, return to, and contribute to their hometown [3] - Notable Quanzhou youth representatives shared their entrepreneurial experiences and cultural insights during the event, highlighting the theme of "Quanzhou tea culture going global" and encouraging youth to explore international markets [3] - Three outstanding youths were awarded the title of "Quanzhou Youth Exchange Friendship Ambassador" to inspire and lead others in cultural, economic, and innovative fields [3][4] Group 2 - The event has led to a noticeable ripple effect, with more Quanzhou youth returning to invest, engage in public welfare, and collaborate, thus becoming a driving force for Quanzhou's development [4] - The city plans to further leverage the exchange base to deepen connections with overseas youth and expand cooperation areas, supporting Quanzhou's steady progress in high-quality development [4]
数智赋能茶产业高质量发展研讨会成功举办
Zhong Guo Jing Ji Wang· 2025-11-10 03:42
Core Viewpoint - The "Smart Empowerment of Tea Industry for High-Quality Development Seminar" was successfully held in Hangzhou, focusing on the integration of digital technology and the tea industry [1][3] Group 1: Industry Collaboration and Development - A joint initiative called "Smart Empowerment of Classic Tea Industry Upgrade Sample" was launched by several institutions to promote collaborative efforts among government, industry, academia, and research [3] - The seminar emphasized the importance of integrating resources to create a replicable and scalable model for modernizing the tea industry [3] Group 2: Expert Insights and Perspectives - Experts highlighted that smart empowerment is not just a technological innovation but also a comprehensive upgrade in understanding and perspective [4] - Various scholars discussed the application and prospects of digital technology in the tea industry, including gene research and health benefits of tea [4][6] - A focus was placed on the development of a traceability system for tea products, emphasizing the importance of trust in the digital age [4][6] Group 3: Systematic Support for Industry Upgrade - The seminar introduced two significant publications: "Regional Tea Industry Development Planning Theory and Practice" and "Compliance Guidelines for Zhejiang Organic Tea Export" to provide theoretical and international compliance support for high-quality development in the tea industry [7]
第十届中华茶奥会圆满闭幕
Zhong Guo Jing Ji Wang· 2025-11-10 03:22
Core Insights - The 10th China Tea Olympics concluded successfully on November 9 in Longwu, Hangzhou, showcasing the growth and achievements of the event over the past decade [1][2] - The event featured a record scale and quality, with seven major competitions attracting 855 finalists, resulting in the awarding of 14 gold, 24 silver, and 34 bronze medals [1] - The competition included a total of 360 tea samples evaluated in the tea competition, leading to the selection of 93 gold award tea products, highlighting the vitality and diversity of China's tea industry [1] Event Highlights - The closing ceremony was attended by numerous guests from tea culture, agriculture, research, and media, along with judges, athletes, tea company representatives, and tea culture enthusiasts [1] - A ten-year retrospective video was presented, reflecting on the journey and achievements of the China Tea Olympics [1] - The event marked the first collaboration between the China Tea Olympics and the China Tea Culture Week [3]
两院院士助阵,政产学研齐聚丽水 “四方论茶”
Nan Fang Nong Cun Bao· 2025-11-06 10:35
Core Points - The event "New Tea Beverage Ecosystem Construction Exchange and Expert Consultation for High-Quality Development of Lishui Tea Industry" was successfully held in Lishui, Zhejiang Province on November 3-4 [2] - The theme of the event was "Show Mountain Lishui, Tea Creates the Future," emphasizing the implementation of Xi Jinping's speech on the coordinated development of the "Three Teas" [3][4] - The event aimed to inject new momentum into the construction of China's new tea beverage ecosystem and the high-quality development of Lishui's tea industry through deep collaboration among industry, academia, research, and government [4] Event Overview - The event was co-hosted by the Hangzhou West Lake Tea Food and Beverage Innovation Development Research Institute, the Chinese Tea Association's Beverage and Food Committee, and the Lishui Tea Culture Research Association [7] - Over 100 experts from universities, research institutions, and representatives from new tea beverage and food companies gathered to discuss the construction of the new tea beverage ecosystem [8][9] - Keynote speeches and discussions focused on the current status, challenges, and technological pathways for the new tea beverage industry [23] Outcomes and Initiatives - On November 4, the event concluded with the release of the "Lishui Initiative for National New Tea Beverage Ecosystem Construction," providing a common action guide for the industry's efficient and healthy development [33] - The successful hosting of the event marked a significant step from concept to practice in the construction of the new tea beverage ecosystem, initiating a new phase in building China's new tea beverage ecosystem [34][36] - The event also included a strategic cooperation agreement signed between the Hangzhou West Lake Tea Food and Beverage Innovation Development Research Institute and the Lishui Agricultural and Forestry Science Research Institute [41]
八马茶业成功上市:资本浪潮下的品牌突围与行业破局
Sou Hu Cai Jing· 2025-11-03 09:11
Core Insights - Eight Horses Tea officially listed on the Hong Kong Stock Exchange after a 12-year IPO journey, achieving a market capitalization exceeding HKD 7.7 billion, setting a new record for tea companies in Hong Kong [1] - The company's market performance and strategic layout demonstrate the innovative practices of traditional tea enterprises in modern transformation while revealing deep challenges and potential solutions within the industry [1] Listing Journey - The listing process of Eight Horses Tea was fraught with challenges, including attempts to list on various exchanges since 2013, ultimately succeeding in Hong Kong due to its accommodating market for consumer growth [2] - The funds raised from the IPO will primarily be allocated to channel expansion, supply chain digitalization, and international brand promotion, indicating a forward-looking strategy [2] - Eight Horses Tea ranks first in the high-end tea market in China and has a nationwide presence with 3,716 offline stores, utilizing a "direct + franchise" model [2] Market Position and Expansion - The ability to scale is rare in the highly fragmented tea industry, where over 1.6 million tea companies exist, with the top five holding only 5.6% market share [3] - Eight Horses Tea has established a unique channel barrier through standardized store systems and a digital supply chain, reflected in an 86.7% stock price increase on its first trading day [3] Industry Upgrades - To address quality fluctuations due to non-standardized production, Eight Horses Tea has implemented digital transformations in its production processes, creating over 20 industry standards [4] - The company employs a mixed model of self-production and outsourcing to mitigate risks while maintaining quality, with its self-produced Tieguanyin tea being a market leader for over a decade [4] - A multi-brand strategy targets younger consumers, with sub-brands focusing on innovative products and high-end offerings, successfully bridging traditional and modern markets [4] Industry Transformation - The tea industry is shifting from a "gift economy" to "quality consumption," prompting companies to adjust their product offerings in response to changing consumer demands [5] - The rise of new tea drinks contrasts with the decline of original leaf tea, necessitating traditional tea companies to adopt digital marketing and e-commerce strategies to engage younger generations [5] - The Chinese tea industry is evolving from "agricultural products" to "consumer goods," with advancements in eco-friendly tea technology and cultural product development expanding industry boundaries [5] Conclusion - The listing of Eight Horses Tea marks a significant milestone for the company and reflects the modernization of the Chinese tea industry [6] - Future strategies for tea companies should focus on maintaining scale advantages, enhancing technological capabilities, optimizing governance structures, and expanding into younger markets while leveraging capital for industry consolidation [6]