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民族手工业品牌集群闪耀“世界小商品之都”
Core Viewpoint - The promotion of ethnic handicrafts is essential for preserving Chinese traditional culture, enhancing income for various ethnic groups, and fostering inter-ethnic communication and integration [1] Group 1: Ethnic Handicraft Development - The National Ethnic Affairs Commission has initiated actions to cultivate and enhance ethnic handicraft brands, focusing on innovative development [1] - A promotional event themed "Craftsmanship Inheriting Ethnic Arts" was held in Yiwu, Zhejiang, showcasing the integration of various ethnic handicrafts [1] - The event highlighted the collaboration between different ethnic groups, emphasizing the cultural richness and market potential of ethnic handicrafts [1] Group 2: Innovation and Product Development - The integration of traditional techniques with modern design has led to the creation of new products, such as tea packaging that incorporates ethnic elements [2] - The "Tea Travel Integration" model in Hubei aims to connect tourism with ethnic craftsmanship, creating a cultural ecosystem that benefits all ethnic groups [2] - Various regions are developing public brands for ethnic handicrafts, focusing on small products with significant cultural meaning [2][3] Group 3: Economic Impact and Employment - The "Jinshi Jiao" brand in Inner Mongolia has developed over 500 products, creating jobs for more than 450 people and projecting sales of over 32 million yuan in 2024 [3] - The "Qilu Youli" brand in Shandong has integrated non-heritage skills and cultural elements, involving over 240 ethnic handicraft enterprises and cooperatives [5] - The "Bai Xiang Bai Se" brand in Guangxi features over 400 products, showcasing ethnic elements in various creative products sold nationwide [6] Group 4: Cultural Exchange and Global Reach - Ethnic handicrafts are increasingly participating in rural revitalization and promoting cultural exchange among different ethnic groups [7] - The "Yiweng China Handicraft" initiative has created databases to connect global designers with Chinese craftsmanship, promoting cultural products internationally [7] - The Hainan Li ethnic textile techniques have gained international recognition, with Li brocade showcased at Paris Fashion Week [8] Group 5: Future Directions and Support - The importance of ethnic handicrafts is being redefined, transitioning from mere cultural artifacts to vital components of contemporary lifestyles [3][9] - There is a call for integrating modern technology with traditional craftsmanship to develop innovative products that resonate with contemporary consumers [9] - The government's support for traditional culture is driving the revitalization and innovation of ethnic handicrafts, encouraging a new wave of creativity [9]