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“土司贡礼”香飘湾区!广西忻城特色农文旅推介活动在穗举办
Nan Fang Nong Cun Bao· 2025-10-10 07:31
"土司贡礼"香飘 湾区!广西忻城 特色农文旅推介 活动在穗举办_ 南方+_南方plus 金秋十月,广州 1906科技园内糯 香四溢,壮歌悠 扬。一颗颗饱满 的忻城糯玉米, 从桂中石山跨越 千里,亮相粤港 澳大湾区核心地 带,讲述着粤桂 协作的丰收故 事。 10月10日上 午,"土司贡礼 香飘湾区"2025 年粤桂消费帮扶 忻城糯玉米节暨 忻城土司特色农 文旅推介活动在 广州1906科技园 扬韬广场隆重举 行。来自粤桂两 省区的领导嘉 宾、粤港澳大湾 区采购商、文旅 机构代表齐聚一 堂,共同见证忻 城特色农产品与 土司文化的魅力 绽放。 "土司贡礼 香飘湾区"2025年粤桂消费帮扶忻城糯玉米节暨忻城土司特色农文旅推介活动现场。 从"土司贡 礼"到"湾区新 宠" "土司贡礼 香飘湾区"2025年粤桂消费帮扶忻城糯玉米节暨忻城土司特色农文旅推介活动启动仪式。 产业勃发 忻城糯玉米,这 颗生长于桂中石 山缝地、拥有五 百余年种植历史 的"黄金粒",如 今正以"土司贡 礼"区域公用品 牌的新形象,走 进粤港澳大湾区 的千家万户。活 动现场,忻城糯 玉米无处不在 ——闻到的是忻 城糯玉米浓郁的 香气,看到的是 各种糯玉米 ...
“双十”好去处!来邂逅忻城土司贡礼+土司文旅,快乐加倍
Nan Fang Nong Cun Bao· 2025-10-08 02:03
"双十"好去处! 来邂逅忻城土司 贡礼+土司文 旅,快乐加倍_ 南方+_南方plus 清晨的广州,珠 江上水汽氤氲, 茶楼里点心飘 香。而在数百公 里外的广西忻 城,漫山遍野的 糯玉米正沐浴着 晨光,颗粒饱 满,等待着一场 奔赴湾区的旅 程。 为深入贯彻粤桂 协作工作要求, 全面落实"协作 帮扶促消费、协 作帮扶促就业、 平台企业助力乡 村农文旅融合发 展"三项行动, 一场承载着忻城 人民深情厚谊与 特色风物的盛会 即将亮相粤港澳 大湾区的核心引 擎——广州。 以"土司贡礼香 飘湾区"为主题 的2025年粤桂消 费帮扶忻城糯玉 米节暨忻城土司 特色农文旅推介 活动,将于10月 10日在广州1906 科技园扬韬广场 隆重举行。 这不仅是一次特 色农产品的集中 展销,更是一场 土司文化与芝州 风情的全景体 验。 穿越古今 从土司贡品到湾 区餐桌 忻城,历史悠 久,土司文化源 远流长。这里出 产的糯玉米,以 其独特的软糯Q 弹、谷香浓郁的 特质,自古便享 有盛誉。 忻城糯玉米作为 当地现代特色农 业核心产业,已 形成规模化、标 准化发展格局。 数据显示,其年 种植面积达 10.75万亩,覆 盖全县12个乡 镇,惠及 ...
加强品牌建设 “桂字号”河池桑蚕茧丝绸产销对接暨产业招商推介活动在京举行
Ren Min Wang· 2025-09-19 03:02
Core Viewpoint - The event in Beijing focused on promoting the high-quality development of the Hechi silk industry, emphasizing the integration of traditional culture and modern industry practices [1][4]. Industry Development - Hechi is recognized as the "New Silk Capital of China," with a development pattern highlighting its significance in the global silk industry [4]. - The local government is committed to building a comprehensive data space for the silk industry, enhancing the entire supply chain from mulberry cultivation to silk trade [4]. - The silk industry in Hechi aims to achieve a trillion-yuan industrial cluster, enhancing brand recognition and market connections [7]. Production and Quality - In 2024, Hechi is projected to have a mulberry plantation area of 963,200 acres and a silkworm cocoon output of 218,500 tons, accounting for 45% of Guangxi's production, 28% of China's, and 25% globally [7]. - The quality control of silkworm cocoons has been emphasized, with a stable quality rate of over 90% [4]. Cultural Integration - The event showcased the integration of non-material cultural heritage, such as Zhuang brocade and Nandan Yao silk, into the silk industry, promoting innovation and cultural exchange [4][8]. - The collaboration between traditional crafts like Zhuang brocade and modern design is encouraged to attract younger audiences [8]. Support and Collaboration - The event was organized by various governmental bodies and industry associations, indicating strong institutional support for the silk industry [9]. - The China Silk Association aims to facilitate cooperation between Hechi silk enterprises and other silk businesses across the country [7].
指尖上的美丽山河(说说我家乡的非遗)
Ren Min Ri Bao· 2025-08-01 22:00
Core Points - The article highlights the beauty and cultural significance of Zhuang brocade, showcasing its intricate designs and the craftsmanship involved in its creation [1][2]. Group 1: Cultural Significance - Zhuang brocade is described as a form of intangible cultural heritage that deserves to be passed down through generations [2]. Group 2: Craftsmanship - The article features a skilled Zhuang woman who demonstrates her weaving technique, illustrating the deep connection between the patterns and the stories they represent [1]. - The weaver's ability to create complex designs from memory emphasizes the artistry and tradition involved in Zhuang brocade production [1].
诚信之星彰显时代文明坐标
Jing Ji Ri Bao· 2025-07-02 22:05
Core Points - The article highlights the importance of integrity and trustworthiness in society, showcasing individuals recognized as "Integrity Stars" for their exemplary actions in promoting these values [1][4] - It emphasizes the role of these individuals in various sectors, including agriculture, border security, entrepreneurship, and cultural heritage, demonstrating how their commitment to integrity has positively impacted their communities [2][3] Group 1: Agriculture and Rural Development - Xie Yuantai, a leader in the edible mushroom industry, has dedicated over 40 years to cultivating mushrooms, helping local farmers achieve large-scale production and lifting tens of thousands out of poverty through his teachings [1] - The commitment to integrity is illustrated by the couple Liu Pinggui and Li Jilin, who rebuilt their flour mill after a flood, prioritizing the repayment of their community's losses and maintaining their promise to their neighbors [3] Group 2: Border Security - Adiya, a herder and border guard from Inner Mongolia, has dedicated 37 years to patrolling the China-Mongolia border, covering nearly 100,000 kilometers, and instilling a sense of responsibility in the next generation [2] Group 3: Cultural Heritage and Entrepreneurship - Lan Peiwen, the chairman of Guangxi Zhuanghong Cultural Development Co., has revitalized traditional Zhuang brocade by integrating modern elements into fashion, ensuring the preservation of cultural heritage while achieving market success [3] Group 4: Policy and Cultural Significance - The article references the 20th National Congress of the Communist Party's call to establish a long-term mechanism for integrity construction, emphasizing that honesty is a traditional virtue and a moral foundation for socialist core values [4]
民族手工业品牌集群闪耀“世界小商品之都”
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-06-24 23:24
Core Viewpoint - The promotion of ethnic handicrafts is essential for preserving Chinese traditional culture, enhancing income for various ethnic groups, and fostering inter-ethnic communication and integration [1] Group 1: Ethnic Handicraft Development - The National Ethnic Affairs Commission has initiated actions to cultivate and enhance ethnic handicraft brands, focusing on innovative development [1] - A promotional event themed "Craftsmanship Inheriting Ethnic Arts" was held in Yiwu, Zhejiang, showcasing the integration of various ethnic handicrafts [1] - The event highlighted the collaboration between different ethnic groups, emphasizing the cultural richness and market potential of ethnic handicrafts [1] Group 2: Innovation and Product Development - The integration of traditional techniques with modern design has led to the creation of new products, such as tea packaging that incorporates ethnic elements [2] - The "Tea Travel Integration" model in Hubei aims to connect tourism with ethnic craftsmanship, creating a cultural ecosystem that benefits all ethnic groups [2] - Various regions are developing public brands for ethnic handicrafts, focusing on small products with significant cultural meaning [2][3] Group 3: Economic Impact and Employment - The "Jinshi Jiao" brand in Inner Mongolia has developed over 500 products, creating jobs for more than 450 people and projecting sales of over 32 million yuan in 2024 [3] - The "Qilu Youli" brand in Shandong has integrated non-heritage skills and cultural elements, involving over 240 ethnic handicraft enterprises and cooperatives [5] - The "Bai Xiang Bai Se" brand in Guangxi features over 400 products, showcasing ethnic elements in various creative products sold nationwide [6] Group 4: Cultural Exchange and Global Reach - Ethnic handicrafts are increasingly participating in rural revitalization and promoting cultural exchange among different ethnic groups [7] - The "Yiweng China Handicraft" initiative has created databases to connect global designers with Chinese craftsmanship, promoting cultural products internationally [7] - The Hainan Li ethnic textile techniques have gained international recognition, with Li brocade showcased at Paris Fashion Week [8] Group 5: Future Directions and Support - The importance of ethnic handicrafts is being redefined, transitioning from mere cultural artifacts to vital components of contemporary lifestyles [3][9] - There is a call for integrating modern technology with traditional craftsmanship to develop innovative products that resonate with contemporary consumers [9] - The government's support for traditional culture is driving the revitalization and innovation of ethnic handicrafts, encouraging a new wave of creativity [9]
壮锦国潮 传统非遗的当代对话
Guang Xi Ri Bao· 2025-06-13 09:04
Core Insights - The implementation of the national standard for Zhuang brocade marks a significant turning point for the industry, providing a framework for quality improvement and market expansion [2][5][10] - The Zhuang brocade, recognized as one of China's four famous brocades, is now positioned for modernization and wider application, moving from traditional handcraft to standardized production [4][6][10] Industry Development - The national standard for Zhuang brocade, effective from May 1, aims to enhance product quality and promote industrialization, addressing previous challenges of inconsistent quality and low brand scale [2][3] - The standard includes definitions, technical requirements, and safety performance criteria, facilitating the transition from traditional transmission methods to scientific preservation [2][3][10] - The introduction of the standard is expected to boost production efficiency and market responsiveness, leading to increased demand for customized orders and a significant expansion in sales [5][6] Cultural Significance - Zhuang brocade is not only a textile but also a cultural symbol, with its patterns reflecting local and ethnic characteristics, which are now being preserved and promoted through the new standards [3][10] - The integration of modern design elements and AI technology is attracting younger consumers, enhancing the appeal of Zhuang brocade products [6][11] Market Trends - The popularity of Zhuang brocade is rising in fashion and cultural sectors, with notable appearances at high-profile events like the Cannes Film Festival, which has generated significant media attention [1][7] - The product range is diversifying, with Zhuang brocade being incorporated into various consumer goods, including clothing, accessories, and even food packaging, indicating a trend towards modern consumerism [4][7][8] Challenges and Opportunities - Despite the positive developments, the industry faces challenges such as imitation and piracy of original designs, which could hinder cultural dissemination [8][9] - The collaboration between cultural heritage and modern technology is seen as a pathway to revitalizing Zhuang brocade, ensuring its relevance in contemporary markets [10][11]
2025大阪世博会广西活动周启幕
Guang Xi Ri Bao· 2025-06-12 02:36
Core Viewpoint - The Guangxi Activity Week at the 2025 Osaka World Expo aims to showcase Guangxi's natural beauty, ethnic culture, and achievements in green development, while promoting trade and cultural exchange with Japan [1][2][3] Group 1: Event Overview - The Guangxi Activity Week is themed "Beautiful Guangxi, Green Future" and features various forms of exhibitions, intangible cultural heritage performances, and trade negotiations [1] - Over 200 distinctive Guangxi products are set to embark on international markets, with 35 Guangxi enterprises engaging in trade discussions with over 60 representatives from Japanese business associations [1] Group 2: Cultural and Technological Integration - The opening ceremony included performances that blend ethnic culture with ecological civilization, showcasing traditional arts and modern technology [2] - The event utilizes VR and digital technology to create immersive experiences, allowing visitors to "travel" through Guangxi's scenic landscapes [2] Group 3: Future Initiatives - Guangxi plans to leverage the Expo platform for a series of promotional activities, including product exhibitions, health industry promotions, and cultural tourism initiatives [3] - The region aims to establish collaborative projects with Japan in areas such as environmental protection, green energy, health, and cultural tourism [3]
“小屏幕”释放大能量 直播助力小店突围
Zhong Guo Qing Nian Bao· 2025-05-27 06:22
Core Insights - The rise of live streaming has revitalized small businesses, allowing them to significantly increase sales and customer engagement [1][3][4] - Live streaming is evolving from influencer-driven sales to a more professional and direct shopping experience for consumers, enhancing brand loyalty and transparency [2][5] - The trend of "store broadcasting" is becoming mainstream, with a notable increase in participation from small and medium-sized enterprises [4][9] Group 1: Impact on Small Businesses - Small shops like "Dog Fu Gui" and "Lang Zai Jia" have successfully leveraged live streaming to boost sales, with some reporting revenue increases of over 3000 yuan in a single night [1][3] - The average daily sales from live streaming can reach 7000 to 8000 yuan, with weekend sales exceeding 10,000 yuan, showcasing the effectiveness of this channel [4] - The number of daily live streaming sessions initiated by small and medium-sized restaurants has surpassed 6000, indicating a growing trend in the industry [4] Group 2: Consumer Engagement and Trust - Consumers appreciate the direct interaction and detailed product explanations provided during live streams, which enhances their shopping experience and trust in the brand [5][6] - The "slow live streaming" approach allows for a more relaxed shopping environment, contrasting with the high-pressure tactics often seen in influencer-led sales [5] - Live streaming serves as a platform for real-time feedback, enabling businesses to adapt their offerings based on consumer suggestions [6] Group 3: Industry Trends and Future Outlook - The live streaming e-commerce market is projected to reach a GMV of 4.3 trillion yuan by November 2024, with store broadcasting contributing 52% of this total [1][9] - The number of merchants achieving over 100 million yuan in sales through store broadcasting has exceeded 1000, reflecting the growing success of this model [4] - Regulatory measures are being developed to ensure sustainable growth in the live streaming sector, addressing issues such as privacy protection and data management [9][10]
日本大阪世博会中国馆广西活动周将于6月举行
Guang Xi Ri Bao· 2025-05-17 01:54
Core Points - The Guangxi Activity Week at the China Pavilion during the 2025 Osaka Expo will take place from June 11 to 13, with the theme "Beautiful Guangxi, Green Future" [1][2] - The event will feature a series of activities categorized as "4+3+N," including an opening ceremony, exhibitions, intangible cultural heritage performances, and cultural shows, aimed at showcasing Guangxi's achievements and promoting economic and cultural exchanges globally [1][2] Group 1 - The "Encountering Unique Guangxi" section will host the "Green · Coexistence · Towards the Future" exhibition, utilizing a combination of physical and digital technologies to highlight Guangxi's natural resources, ecological environment, and cultural heritage [1][2] - Featured products will include Guangxi's traditional items such as Zhuang brocade, Ni Xing pottery, and Liu Bao tea, alongside immersive projects like digital avatars and VR experiences to attract international visitors [1][2] Group 2 - The "Understanding Opportunities in Guangxi" section will leverage the Expo platform to showcase Guangxi's specialty products and facilitate business negotiations between Chinese and Japanese enterprises, focusing on ecological, energy, and health industries [2] - The "Spreading the Beauty of Guangxi" section will employ diverse media strategies to present Guangxi's ecological charm and cultural depth, integrating modern technology with traditional heritage for an immersive experience [2]