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从标准制定到纪录认证!美力城以硬核实力改写鹅绒服行业格局
Jin Tou Wang· 2025-12-06 05:20
Core Insights - The article highlights the significant advancements made by the Chinese high-tech apparel brand Meili City, including the launch of the "Six-Dimensional Standard" and the achievement of a Guinness World Record, marking a transition from a "follower" to a "rule-maker" in the goose down apparel industry [1][8]. Group 1: Industry Standards - The "Six-Dimensional Standard" addresses long-standing issues in the goose down market, such as vague technological concepts and inconsistent quality, helping over half of consumers better understand product value [3]. - This standard includes specific requirements for goose down quality, such as a down content of ≥95% and a loftiness of 1000+, as well as performance metrics for thermal insulation [4]. Group 2: Product Innovation - The products developed under the "Six-Dimensional Standard" utilize advanced materials and technologies, including a structure inspired by polar bear fur and rare white goose down from Siberia, achieving a balance between lightweight design and warmth in extreme cold [6]. - The collaboration with world record holder Li Zechuan to break the Guinness World Record further validates the application of biomimetic technology and showcases the technical strength of Chinese brands in the high-end apparel sector [6]. Group 3: Market Positioning - Meili City benefits from a robust supply chain established over 20 years by its parent company, enabling standardized control throughout the research and production processes [8]. - Previous product lines, such as the Warm Swan series and Black Knight series, have already achieved significant market recognition, with single-season sales exceeding 1 billion yuan, reinforcing the brand's position in the industry [8]. Group 4: Future Outlook - The brand aims to continue leveraging biomimetic technology to promote the "Six-Dimensional Standard" as an industry-wide norm, enhancing the global market presence of Chinese high-tech apparel [8]. - The founder, You Lin, emphasizes that the establishment of standards and records is just the beginning, with aspirations for greater influence in the global market for Chinese high-tech apparel [8].