Core Viewpoint - The incident involving the "endless noodle" service at a restaurant in Zhengzhou has sparked significant public discussion and inadvertently increased attention towards the clothing brand "Seven Wolves" (002029.SZ) [1][2]. Group 1: Incident Overview - On August 13, three adult women with four children visited a noodle restaurant and engaged in a dispute over the "endless noodle" service, leading to a public altercation and negative reviews on social media [7]. - The restaurant owner posted a video referencing the incident, which included a derogatory mention of "Seven Wolves," further escalating the situation [9]. - Following the incident, the restaurant owner issued an apology but faced backlash from the public, resulting in the restaurant closing temporarily [11]. Group 2: Seven Wolves' Response - On August 19, Seven Wolves released a statement addressing the public's interest in the brand due to the incident, emphasizing their commitment to lawful and ethical business practices [2]. - The brand expressed gratitude for the public's attention while urging for rational discussions focused on their products and services [2]. - During a live stream, the brand experienced a surge in viewer engagement, with discussions about the noodle incident dominating the comments [4][6]. Group 3: Financial Performance - Seven Wolves reported a revenue of 3.14 billion yuan for 2024, with a net profit of 285 million yuan, reflecting a year-on-year growth of 5.35% [6]. - In the first quarter of 2025, the company achieved a total revenue of 844 million yuan and a net profit of 150 million yuan, marking a significant year-on-year increase of 40.63% [6].

Group 1 - The incident involving the noodle shop and the clothing brand "Seven Wolves" has gained significant attention, with the noodle shop owner making a controversial video referring to seven customers as "Seven Wolves" [1][7] - Following the video, many netizens flocked to the "Seven Wolves" live stream, urging the brand to sue the noodle shop owner, with some stating they would not purchase items unless a lawsuit was filed [1][5] - The live stream featured a black T-shirt priced at 156 yuan, with over 700 viewers participating and commenting, including suggestions to sell the shirt for 140 yuan, which was the amount spent by a customer at the noodle shop [3][4] Group 2 - The live stream host encouraged viewers to explore other stores, promoting a sense of community and shared support among businesses [5] - The noodle shop's account had previously posted a video that led to the dispute, with the shop owner making remarks about providing free noodles to children, which escalated the situation [7] - A reconciliation agreement was signed between the noodle shop and the customer involved, but the customer later decided to pursue legal action due to the ongoing discussions by the noodle shop owner [7]