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草莓界“爱马仕”卖300多元一斤
Xin Lang Cai Jing· 2026-01-20 19:54
Core Insights - The emergence of "black strawberries," a high-priced fruit, has garnered attention, with prices on e-commerce platforms reaching up to 300 yuan per pound, while most are around 100 yuan per pound [2][3] Pricing and Market Presence - The price of black strawberries varies significantly, ranging from approximately 80 yuan to over 300 yuan per pound, with quality differences influencing pricing [3] - The majority of sales occur online, with limited availability in physical stores, leading to low sales volumes for many sellers [3] Production and Quality - Black strawberries, also known as "Zhenhong Meiling" strawberries, were introduced to China around 2020, and their cultivation is limited, particularly for high-quality A-grade fruits, resulting in higher costs [3] - The production yield of black strawberries is less than half that of regular strawberries, making them more challenging to cultivate [4] Sales Channels and Pricing Trends - Direct sales through strawberry picking experiences are one of the channels for black strawberry sales, but the overall profitability is lower compared to regular strawberries [4] - Recent price adjustments have been noted, with black strawberries seeing a slight decrease in price as supply increases [4]