Core Insights - The popularity of the TV series "My Altay" has significantly boosted tourism in the Altay region, particularly at the site known as Rainbow Bulak, which has become a focal point for visitors [3][4] - The local government is actively investing in infrastructure and services to capitalize on the influx of tourists, with a budget of 100 million yuan allocated for improvements [3] - The region has seen a substantial increase in tourist numbers and revenue, with 3.0515 million visitors recorded in the year, representing a 20.93% increase, and tourism revenue reaching 2.041 billion yuan, a 27.16% increase [4] Tourism Development - The integration of film and tourism has been emphasized, with efforts to recreate the scenes from "My Altay" in the local area, enhancing the visitor experience [3] - The local culture is being showcased through various activities, including traditional Kazakh embroidery, horse riding performances, and other cultural heritage displays, allowing tourists to engage deeply with the local lifestyle [3] - The region's unique natural resources, including mountains, lakes, and grasslands, are being leveraged to attract more visitors [3] Visitor Engagement - The local government has taken steps to ensure that the influx of tourists is sustained, focusing on creating a memorable experience that differentiates Rainbow Bulak from other tourist spots [3] - The involvement of local performers, such as skilled horse riders, adds to the appeal of the destination, enhancing the overall visitor experience [4]