鼎新品牌价值贡献度管理模型
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中国中车成立10周年 发布系列品牌文化成果
Zhong Guo Jing Ying Bao· 2025-09-29 14:38
Core Insights - China CRRC celebrated its 10th anniversary since restructuring, emphasizing its commitment to brand development and high-quality growth in the rail transportation equipment industry [2] - The company introduced the "Dingxin" brand value contribution management model and the "Zhuolun" AI model, aiming to enhance brand value management through data-driven approaches [2] - The publication of "A Brief History of CRRC" highlights the company's 144-year journey and its role in the development of China's rail transportation industry [3] Brand Development Strategy - China CRRC has implemented a brand-led strategy, integrating brand value enhancement into all operational processes, which has strengthened its core competitiveness [4] - The "Xingchi Science Popularization" project aims to promote advanced equipment technology and green living concepts, further enhancing brand value [4] - The company has achieved significant milestones, including the development of the "Fuxing" series trains, which cover speed ranges from 160 km/h to 400 km/h, marking a transition from "catching up" to "leading" in the industry [4] Future Goals - By 2035, China CRRC aims to establish itself as a world-class brand characterized by product excellence, innovation leadership, and modern governance, enhancing its reputation in high-end equipment manufacturing [5]