鼓浪屿数智游
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数智游玩法“上新” 厦门鼓浪屿“热力值”持续攀升
Zhong Guo Xin Wen Wang· 2025-09-16 07:26
Core Viewpoint - The collaboration between China Mobile's Migu and Xiamen Municipal Government has led to the creation of the first World Heritage Metaverse, transforming Gulangyu Island into a new digital cultural tourism landmark that integrates tourism attraction, emotional connection, cultural identity, and social sharing [1][2]. Group 1: Digital Tourism Experience - The "Gulangyu Metaverse" platform enhances the tourism experience by offering a three-in-one innovative model that combines metaverse social scenarios, smart service experiences, and cultural-commercial tourism integration [2][5]. - The platform provides a comprehensive one-stop cultural tourism service covering dining, accommodation, transportation, sightseeing, shopping, and entertainment [2][5]. Group 2: Immersive Features - The Gulangyu Metaverse accurately replicates 77 key and heritage buildings, allowing users to enjoy the island's natural beauty from home [3]. - Users can explore 10 themed tourism routes and engage with 80 digital features, including digital islanders and AI-guided tours, enhancing their pre-visit experience [3]. Group 3: Cultural Activities and Engagement - The Gulangyu Metaverse serves as an innovative stage for cultural activities, launching events like the "Yuzhou Sound Wave Festival" that enrich online experiences and enhance social interaction through tasks and rewards [3][4]. - The offline AR interactive experiences have surpassed 10,000 instances, indicating a growing trend in how tourists explore Gulangyu [4]. Group 4: Market Impact and Trends - The integration of digital technology into cultural tourism has sparked enthusiasm among younger consumers, driving demand for innovative tourism services [5]. - The continuous upgrades to the "Gulangyu Smart Tour" products reflect a commitment to cultural preservation, smart tourism services, and collaborative commercial ecosystems [5].