Core Viewpoint - The announcement of the first batch of "Qilu Construction" brands marks a significant achievement in brand development and lays the foundation for transforming the construction industry in Shandong Province [1] Group 1: Brand Selection and Management - The brand selection mechanism will be optimized by summarizing evaluation experiences and establishing a robust working mechanism [3] - Dynamic management of the brand will be strengthened through regular monitoring using big data, with training sessions planned for brand units to enhance management capabilities [3] Group 2: Brand Promotion and Value Assessment - There will be a strong push for brand promotion and marketing, including activities outside the province and internationally to enhance the brand's image and market reach [3] - A professional agency will be commissioned to regularly assess the brand's communication effectiveness, reputation, and value, allowing for timely adjustments in brand development strategies [3] Group 3: Brand Development and Integration - The focus will be on nurturing and developing the brand through categorized guidance and supporting the entire construction industry's brand-building efforts [3] - The integration of the "Qilu Construction" brand into the "Good Products Shandong" brand system will be actively promoted [3]

Group 1 - The "Qilu Construction" brand selection process for 2025 has identified 177 enterprise brands, 47 service brands, 37 component material brands, and 7 regional brands, highlighting the importance of the construction industry in the national economy [1] - In Taian, 11 enterprise brands, 3 service brands, 4 component material brands, and 1 regional brand have been recognized, showcasing the local industry's capabilities [1] - The selected enterprise brands include notable companies such as Xingrun Construction Group Co., Ltd. and Shandong Taishan Road and Bridge Engineering Group Co., Ltd. [1] Group 2 - Taian has implemented several initiatives to promote high-quality development in the construction industry, including a three-year action plan and ten measures to enhance industry standards [2] - The construction industry's added value in Taian reached 251 billion yuan in the first half of the year, accounting for 14.6% of the GDP and contributing 0.7 percentage points to GDP growth [2] - The construction sector in Taian is experiencing positive trends in scale expansion, quality improvement, and increased contributions to the economy [2]