Core Viewpoint - The Harbin Railway International Travel Agency (哈铁国旅) is actively promoting tourism in Heilongjiang Province by developing unique railway tourism products and enhancing services for various demographics, particularly targeting the elderly and attracting tourists from other regions [2][3][4]. Group 1: Tourism Product Development - The company is creating railway tourism products based on Heilongjiang's rich resources, focusing on three tourism circles: ice and snow, grassland and forest, and wetland ecology, as well as two belts (along rivers and lakes) and two poles (East and North) [3]. - In 2023, the company collaborated with local authorities to renovate the "Lindu" tourism train, and plans to launch the "Yichun" train in 2024 for the upcoming Asian Winter Games, which will be part of a national demonstration case for transportation and tourism integration [3]. - A new comfortable silver tourism train named "Youxiang Longjiang·Silver Travel" is expected to be operational by August 2025 [3]. Group 2: Marketing and Customer Engagement - The company is enhancing its efforts to attract tourists from outside the province, particularly from southern regions, by utilizing the railway 12306 platform and forming a tourism alliance to promote Heilongjiang's unique tourism resources [3]. - The introduction of special tourism trains, including intercity and circular routes, aims to meet diverse travel needs and provide a "fast entry, slow travel" experience for visitors [3]. Group 3: Senior Tourism Initiatives - The company is focusing on improving travel experiences for the elderly by developing specialized "Longjiang Tour" trains and enhancing services tailored to senior travelers [4]. - There is a significant emphasis on expanding "study and care" projects and developing products related to health and cultural tourism for the elderly [4].