铁旅融合

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财经聚焦 | 旅游列车 “跑”出文旅消费新图景
Xin Hua She· 2025-08-26 15:34
"随手一拍就是大片,根本不需要滤镜!"Y432/3次旅游专列上,旅客崔思行挑选了10多张照片,配上简 短的文案在社交媒体发布,不一会儿就收到几十个点赞。今年读大二的崔思行,喜欢用镜头记录旅行点 滴,全网各平台累计拥有十几万粉丝,"这条线路景点多、风景美,出片还不累"。 这趟江西上饶始发开往黑龙江塔河的旅游专列,一线多点、一站一停,14天的旅程将河北、内蒙古、黑 龙江等5个省份30多个景点串联起来,全程"车随人走、昼游夜行",备受旅客青睐。 "8月份以来,我们平均每周开行一列到塔河的列车,后期将根据市场需求动态调节开行方案,让更多游 客搭乘我们的旅游专列饱览北国风光。"南昌铁路旅游有限公司专列中心总监廖磊说,暑运以来,赣闽 两省累计始发直通旅游专列12列,运送旅客8982人次。 今年暑运,万千旅客坐着火车去感受"诗和远方"。来自中国国家铁路集团有限公司的数据显示,暑运以 来,全国铁路已累计开行旅游列车500余列。 国铁集团客运部主任朱文忠表示,旅游列车可根据旅游团体行程需要,专门定制开行方案,具有路线灵 活、多点串连、在途观光等特点和优势,其中银发旅游列车是主要针对老年客户开发、满足老年客户特 定需求、以老年客 ...
2025企业家太阳岛年会|哈铁国旅:全面打造“铁旅融合、乐游龙江”旅游产品
Zhong Guo Jin Rong Xin Xi Wang· 2025-08-04 08:09
Core Viewpoint - The Harbin Railway International Travel Agency (哈铁国旅) is actively promoting tourism in Heilongjiang Province by developing unique railway tourism products and enhancing services for various demographics, particularly targeting the elderly and attracting tourists from other regions [2][3][4]. Group 1: Tourism Product Development - The company is creating railway tourism products based on Heilongjiang's rich resources, focusing on three tourism circles: ice and snow, grassland and forest, and wetland ecology, as well as two belts (along rivers and lakes) and two poles (East and North) [3]. - In 2023, the company collaborated with local authorities to renovate the "Lindu" tourism train, and plans to launch the "Yichun" train in 2024 for the upcoming Asian Winter Games, which will be part of a national demonstration case for transportation and tourism integration [3]. - A new comfortable silver tourism train named "Youxiang Longjiang·Silver Travel" is expected to be operational by August 2025 [3]. Group 2: Marketing and Customer Engagement - The company is enhancing its efforts to attract tourists from outside the province, particularly from southern regions, by utilizing the railway 12306 platform and forming a tourism alliance to promote Heilongjiang's unique tourism resources [3]. - The introduction of special tourism trains, including intercity and circular routes, aims to meet diverse travel needs and provide a "fast entry, slow travel" experience for visitors [3]. Group 3: Senior Tourism Initiatives - The company is focusing on improving travel experiences for the elderly by developing specialized "Longjiang Tour" trains and enhancing services tailored to senior travelers [4]. - There is a significant emphasis on expanding "study and care" projects and developing products related to health and cultural tourism for the elderly [4].
黑龙江开行今年首趟“纵横中国·龙泰号”援疆银发旅游专列
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-05-24 23:25
Core Insights - The "Longtai" aid tourism train, operated by Harbin Railway Bureau Group, is aimed at promoting tourism in Xinjiang and enhancing cultural exchanges between regions [1][2] - The train service is part of a broader initiative to support tourism consumption and is aligned with government policies to boost travel for senior citizens [1][2] Group 1: Train Service Details - The first "Longtai" aid tourism train of the year departed on May 21, carrying over 680 tourists to Xinjiang [1] - Since 2017, a total of 37 "Longtai" trains have been launched, transporting over 30,000 tourists [1] - The train offers a unique travel experience with a focus on comfort and immersion, featuring a 19-day itinerary that includes visits to famous attractions like Tianshan Tianchi and Kanas [1] Group 2: Target Demographic and Services - The average age of the tourists on this trip is 64, with the oldest passenger being 79 [2] - Special services have been implemented, including a green channel at Harbin East Station and activities like singing competitions and board games to enhance the travel experience [2] - Health and safety measures include specially trained staff and the presence of a dedicated healthcare professional on board [2] Group 3: Future Plans - The Harbin Railway Bureau Group plans to continue operating multiple tourism trains to Xinjiang starting from May, responding to the growing demand from senior travelers [2]
“好客山东·齐鲁1号”投入运营
Jing Ji Ri Bao· 2025-04-12 03:18
Core Viewpoint - The "Good Guest Shandong • Qilu No. 1" tourist train, launched on April 10, represents a new initiative in integrating tourism and rail services, aiming to enhance cultural tourism and service consumption in Shandong province [3][6]. Group 1: Train Features and Design - The train is the first provincial government-led integrated tourism train in China, designed to enhance service consumption and promote cultural tourism [3][6]. - It consists of 15 carriages, including multifunctional cars, dining cars, hard seat cars, hard sleeper cars, soft sleeper cars, and a generator car, catering to various travel needs [3][4]. - The train incorporates numerous design elements from high-speed trains, such as upgraded LED lighting, hidden curtains, and modernized washrooms, improving passenger comfort and aesthetics [4][5]. Group 2: Target Audience and Services - The train features age-friendly designs, including handrails and non-slip surfaces, to accommodate elderly passengers [4][5]. - It offers a one-stop service that includes dining, accommodation, and entertainment, with specialized areas for families, couples, and seniors [5]. - The dining experience is enhanced with themed dining cars showcasing local cuisine, allowing passengers to enjoy Shandong's culinary offerings [5]. Group 3: Cultural Integration and Routes - The train's design reflects Shandong's cultural elements, with a theme that showcases the province's natural and historical features [5]. - It operates on three tourist routes covering 11 cities and 22 stations in Shandong, linking over 200 scenic spots, and offers combined ticket discounts for better tourist experiences [5][6]. - The initiative aims to create new consumption scenarios in cultural tourism, meeting diverse traveler needs and promoting high-quality service consumption [6].