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端午消费新观察丨“龙舟经济”汇聚文旅八方客
Yang Guang Wang· 2025-06-02 00:51
Group 1 - The "Dragon Boat Economy" is gaining traction, with various regions in China enhancing cultural tourism experiences around dragon boat traditions [1][2] - The first farmer dragon boat invitation competition in Ningbo, Zhejiang, showcases the integration of dragon boat culture with local tourism [1] - The revival of the northern dragon boat competition in Cangzhou, Hebei, after nearly 200 years highlights the growing interest in traditional cultural experiences [1] Group 2 - Fuzhou, Fujian, has received over 200 dragon boat orders this year, marking a record high and reflecting the national appreciation for dragon boat culture [2] - Experts suggest that the development of the "Dragon Boat Economy" will stimulate public enthusiasm for traditional culture and related consumption during the Dragon Boat Festival [2] - The key to innovative consumption scenarios lies in effectively combining traditional and modern elements, enhancing the quality and diversity of products and services [2]