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营业收入同比增长94.87%,潍坊积极推进“博物馆之城”建设
Qi Lu Wan Bao Wang· 2025-08-01 15:03
Core Insights - In the first half of 2025, Weifang's 84 registered museums received a total of 4.0669 million visitors, representing a year-on-year increase of 18.3%, and generated revenue of 26.9597 million yuan, a significant year-on-year growth of 94.87% [1] - Weifang has actively promoted the development of a "Museum City," holding various meetings and establishing a "one-on-one" support mechanism to enhance museum management and operational levels [1] - The Qingzhou Museum has developed over 30 cultural and creative products and organized numerous educational activities, achieving a visitor count of 0.9382 million and revenue of 18.9 million yuan in the first half of 2025, with respective year-on-year increases of 8.51% and 170% [4] Museum Development and Achievements - Weifang ranked first in Shandong province with one excellent case and two winning cases in the provincial museum social education promotion activity, as well as three excellent cases in museum reform and innovation [3] - The city has successfully hosted various events, including the "National Cultural Relics Bureau's 2025 Buddha Statue Cultural Relics Appraisal Training Course," and has enhanced the integration of museum tourism [3] - The Weifang Cultural and Tourism Bureau has organized activities for the 2025 International Museum Day, promoting consumption in the cultural tourism sector [3] Cultural and Creative Products - Weifang's museums have developed a range of cultural and creative products, including the "Dragon Elephant City" porcelain cup set and the "Chen Jieqi" stone culture umbrella, catering to diverse audience needs [3] - The introduction of technology-driven experiences such as virtual reality (VR), augmented reality (AR), and extended reality (XR) has enhanced visitor engagement [3]