在国家自然博物馆进行跨学科观展体验、在北京大葆台遗址博物馆沉浸于两千年前的西汉……作为拥有得天独厚博物馆资源的古都，北京正在 加速建设"博物馆之城"。近日，北京商报记者从"全国文化中心建设巡礼"主题采访活动中获悉，国家自然博物馆、北京大葆台遗址博物馆等相 继推出特展，以满足暑期亲子、研学客流对于多元文化展览的需求，甚至部分展览的观展人数已超过预期。北京市文物局博物馆处处长白崇介 绍，截至目前，北京共有246家备案博物馆和56家类博物馆，数量居全国城市之首。随着博物馆数量的不断增长、类型逐渐丰富，北京的文化 氛围愈发浓厚，为建设"博物馆之城"奠定了基础。 近年来，随着博物馆的数量不断增多，类型陆续丰富，北京正在加速推动"博物馆之城"建设。 今年暑假期间，国家自然博物馆迎来了大量的亲子游客。国家自然博物馆党委书记、常务副馆长万士林介绍，自2023年起，国家自然博物馆升 级了"博物馆之夜"的相关活动，为了更好地满足市民游客的需要，"博物馆之夜"的活动时间由原本的一周延长至一个月，同时博物馆也把相应 的科普活动做了凝练和提升。截至8月15日，今年暑期的"博物馆之夜"活动已经结束，接待量为4.3万余人，较去年同期增加1 ...

Group 1 - As of June 2025, Beijing has the highest number of registered museums in China, with 245 museums and 56 quasi-museums [1] - The "Beijing Museum City Development Plan (2024-2035)" will be implemented in 2024, aiming to encourage social participation in museum construction and operation [1] - During the Spring Festival, Qingming, and Dragon Boat Festival, Beijing's museums hosted 307 cultural activities, attracting a total of 4.0165 million visitors and generating revenue of 86.7481 million yuan [1] Group 2 - The first Beijing Museum Season is being held from May 18 to early October 2025, featuring monthly themed activities across various museums [2] - The "Exhibition + Cultural Creation + Arts + Tourism" model is being explored, with the "See the Yin Shang" exhibition attracting 108,534 visitors and generating 10.649 million yuan in ticket and cultural product sales [2] - The "Museum First Lesson" initiative aims to integrate museum resources with school education, producing a series of guidelines and educational materials [2][3] Group 3 - During the September Education Month of the Beijing Museum Season, two "Museum First Lesson" sessions will be available for primary and secondary school students [3] - A resource library for museum education courseware will be launched to standardize educational activities and promote further integration between museums and schools [3]

本报北京8月5日电 （记者施芳）北京市西城区博物馆联盟成立大会5日在天桥印象博物馆举行，首批成 员单位包括33家博物馆，涵盖西城区属国有博物馆、行业博物馆、非国有博物馆及纪念馆等。联盟成员 之间将通过跨馆际、跨区域协作，创新文化服务供给，推出更多互动性强、参与度高的文博活动，让博 物馆成为市民的"文化客厅"和"第二课堂"。 近年来，西城区全面推进"博物馆之城"建设，现有备案博物馆36家，占北京市备案博物馆的14.9%。同 日，北京六必居博物馆、北京福履布鞋文化博物馆、天桥印象博物馆、古陶文明博物馆获得第一批西城 区博物馆扶持资金，涵盖设立备案资助、定额资助、运行扶持资金等多个项目。2024年4月8日，西城区 发布了《北京市西城区鼓励社会力量兴办博物馆扶持资金管理办法（暂行）》，通过政策引导和资金支 持，激发社会力量参与博物馆建设的积极性。 （文章来源：人民日报） ...

Core Insights - In the first half of 2025, Weifang's 84 registered museums received a total of 4.0669 million visitors, representing a year-on-year increase of 18.3%, and generated revenue of 26.9597 million yuan, a significant year-on-year growth of 94.87% [1] - Weifang has actively promoted the development of a "Museum City," holding various meetings and establishing a "one-on-one" support mechanism to enhance museum management and operational levels [1] - The Qingzhou Museum has developed over 30 cultural and creative products and organized numerous educational activities, achieving a visitor count of 0.9382 million and revenue of 18.9 million yuan in the first half of 2025, with respective year-on-year increases of 8.51% and 170% [4] Museum Development and Achievements - Weifang ranked first in Shandong province with one excellent case and two winning cases in the provincial museum social education promotion activity, as well as three excellent cases in museum reform and innovation [3] - The city has successfully hosted various events, including the "National Cultural Relics Bureau's 2025 Buddha Statue Cultural Relics Appraisal Training Course," and has enhanced the integration of museum tourism [3] - The Weifang Cultural and Tourism Bureau has organized activities for the 2025 International Museum Day, promoting consumption in the cultural tourism sector [3] Cultural and Creative Products - Weifang's museums have developed a range of cultural and creative products, including the "Dragon Elephant City" porcelain cup set and the "Chen Jieqi" stone culture umbrella, catering to diverse audience needs [3] - The introduction of technology-driven experiences such as virtual reality (VR), augmented reality (AR), and extended reality (XR) has enhanced visitor engagement [3]

Core Viewpoint - The article highlights the challenges faced by traditional Chinese brands in the Qianmen Dashilan area, particularly regarding the effective operation and utilization of cultural exhibition spaces, which are intended to enhance brand reputation and storytelling but often remain underused or mismanaged [1][9][19] Group 1: Cultural Heritage and Brand Development - The Qianmen Dashilan area features 113 streets and alleys, with a rich history of over 600 years, housing numerous cultural exhibition spaces and museums dedicated to traditional brands [1] - Notable brands like Quanjude and Neiliansheng have established museums and exhibition halls to promote their history and culture, reflecting the evolution of the cultural landscape in the area [6][8] - Quanjude's exhibition hall, opened in 2005, has expanded from 400 square meters to over 1,000 square meters, indicating a significant investment in cultural heritage [6][19] Group 2: Operational Challenges - Many cultural spaces within these traditional brands are underutilized, with instances of mixed-use spaces that detract from the cultural experience, such as retail areas overshadowing historical displays [9][13] - The Daguanglou cinema, known as the birthplace of Chinese cinema, has faced criticism for its operational choices, such as placing historical figures behind retail counters, which diminishes the cultural significance [9][10][11] Group 3: Technological Integration and Visitor Engagement - Some brands are attempting to enhance visitor engagement through digital and interactive exhibits, but the lack of dedicated staff for personalized guidance limits the effectiveness of these initiatives [14][16] - The Beijing Fuli Cloth Shoe Museum has successfully integrated interactive experiences, attracting visitors with hands-on activities and educational programs [18][19] Group 4: Policy Support and Future Directions - The Beijing government is actively supporting the development of cultural spaces, with 11 new museums registered in 2023, including the upgraded Neiliansheng Museum [17] - There is a push for traditional brands to innovate their exhibition formats and enhance interactivity to better tell their stories and attract a younger audience [17][19]

Core Viewpoint - The 2025 Hong Kong International Licensing Exhibition features a strong representation from Beijing's cultural institutions, showcasing the city's rich cultural heritage and museum resources through various thematic displays [1][2] Group 1: Exhibition Overview - The exhibition, themed "Beautiful Beijing, Charming Cultural Heritage," includes 14 representative museums from Beijing, marking their first appearance at the Hong Kong International Licensing Exhibition [1] - The event spans three days and aims to promote Beijing's goal of becoming a "Museum City," highlighting key cultural heritage sites along the Beijing Central Axis [1] Group 2: Thematic Displays - The exhibition is divided into five thematic sections: Urban Beauty, Natural Beauty, Ancient Architecture Beauty, Artistic Beauty, and Historical Beauty, each showcasing unique cultural elements and artifacts from various museums [2] - "Urban Beauty" features significant collections from the Capital Museum and the Beijing Grand Canal Museum, while "Natural Beauty" includes exhibits from the National Museum of Nature and the Beijing Planetarium [2] - "Ancient Architecture Beauty" highlights traditional buildings and artifacts, "Artistic Beauty" presents royal art collections and cinematic elements, and "Historical Beauty" focuses on cultural heritage and traditional crafts [2] Group 3: Cultural Exchange and Collaboration - The exhibition employs innovative methods such as "cultural symbol connection, scene-based narrative, and IP visualization" to enhance the presentation of Beijing's cultural and creative development [2] - During the exhibition, the Beijing Cultural Relics Bureau conducts research and discussions on the activation and creative development of cultural resources in Hong Kong, aiming to learn from advanced practices in cultural resource utilization [2]