片来源：山东泰山原浆啤酒视频号截图 文 | 酒讯 子煜 编辑 | 方圆 进入啤酒消费旺季，泰山啤酒开启密集招商模式。 从2月底首场山东泰安工厂招商会，到5月底从山东陆续走进石家庄、合肥等地，目前泰山啤酒已签约经 销商300余家。 这一波"请进来+走出去"的招商攻势，剑指"千城万店"的扩张目标。作为国内短保原浆品牌，泰山啤酒 以"7天原浆"为核心单品打开市场，也在啤酒存量竞争中感受到压力与寒意。如今扩张攻势越发猛烈， 泰山啤酒能否为短保原浆攻下更多城池？ 01 扩张雄心 泰山啤酒招商从今年2月就已经开始。 首场即主场。2月28日，泰山啤酒在山东泰安举办2025首届工厂招商会，邀请全国330余位意向投资者实 地探访生产基地，深度体验"泰山原浆7天鲜活"的酿造全流程。据泰山啤酒披露，当日成功签约283家。 图 从数据来看，早早定位"原浆"赛道的泰山啤酒还是吸引了相当一部分经销商加盟。此前2022年，企业曾 宣称专营门店数量已突破3000家。 也是这一年，泰山啤酒董事长陈成稳定下了奋斗目标："打造千城万店，引领中国原浆啤酒品牌下一个 20年"。3000门店距离"万店"还有距离，但快速扩张的势头一度给了泰山啤酒信心。 ...

Core Insights - Shandong Taishan Beer Co., Ltd. reported a 12% year-on-year increase in sales for the first four months of the year, achieving record-breaking results in a challenging market environment [1][5] - The company has successfully signed 283 distributors at a recent招商会, indicating strong confidence in its unique business model and market prospects [5][7] - Taishan Beer focuses on product innovation and quality control, launching new products and upgrading existing ones to meet consumer demands [4][10] Product Innovation and Market Strategy - The company has introduced new product lines such as "Golden 7 Premium" and "Oriental Herbal" series to cater to diverse consumer preferences [2][10] - "Golden 7 Premium" targets the high-end market with its unique quality and craftsmanship, receiving positive market feedback since its launch [2][10] - The "Oriental Herbal" series incorporates traditional Chinese ingredients, enhancing local beer innovation and achieving notable sales growth [2][4] Sales and Distribution Model - Taishan Beer has established over 3,000 specialized stores across 28 provinces, providing a solid foundation for sales growth [5][7] - The company employs a unique专营模式, allowing direct supply from factories to stores, which enhances efficiency and customer engagement [7][10] - The highest single-store sales have exceeded 100 tons, demonstrating the effectiveness of the专营模式 in driving sales [7][10] Future Investments and Competitive Edge - The company has invested 800 million yuan over the past three years in technology upgrades and digital transformation, positioning itself for future growth [10] - Taishan Beer has built a comprehensive supply chain and logistics system, ensuring fresh beer delivery and maintaining product quality [10][11] - The company's commitment to innovation and quality has established it as a benchmark in the raw beer segment, differentiating it from competitors [11]