0 公里二手车

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套补贴、做销量、毁市场,零公里二手车背后竟是「假繁荣」
3 6 Ke· 2025-07-21 12:07
Core Viewpoint - The phenomenon of "0 kilometer used cars" has become a widespread issue in the automotive industry, particularly affecting the new energy vehicle sector, leading to market distortions and consumer rights violations [1][2][8]. Group 1: Industry Practices - The sale of "0 kilometer used cars" has been a long-standing secret among used car dealers, who often refer to these vehicles as "quasi-new cars" [1]. - In the traditional dealership model, manufacturers set sales targets for dealers, who may resort to selling unsold inventory as "0 kilometer used cars" to meet these targets and receive rebates [1][4]. - The rapid expansion of production capacity in the new energy vehicle era, coupled with government incentives, has led to an increase in the number of "0 kilometer used cars" and various associated irregularities [2][5]. Group 2: Market Impact - The presence of "0 kilometer used cars" disrupts the normal pricing system in the automotive market, intensifying unhealthy competition and making it difficult for compliant businesses to maintain reasonable profits [8]. - This practice has led to a decline in product quality and long-term R&D investment as companies prioritize short-term sales figures [8]. - The reported data indicates that in 2024, approximately 12.7% of the 19.61 million used cars traded in China were "0 kilometer used cars," with over 60% of these being new energy vehicles [5]. Group 3: Consumer Consequences - Consumers purchasing "0 kilometer used cars" may lose significant rights and benefits associated with first ownership, such as warranties and insurance discounts [7]. - The complexity of transactions and potential gray market activities make it challenging for consumers to seek recourse if issues arise with these vehicles [7]. Group 4: Case Studies - Neta Auto is highlighted as a case where unconventional methods were used to inflate sales figures, with over 60,000 vehicles sold through such practices, representing more than half of their reported total sales [9][11]. - Zeekr has also been implicated in similar practices, selling insured inventory as new cars, leading to numerous consumer complaints [12][13]. Group 5: Export Dynamics - The export of "0 kilometer used cars" has surged, with a significant portion of these vehicles being new energy models, benefiting from the absence of purchase tax [19]. - The export volume of used cars from China increased dramatically from 3,000 units in 2019 to 275,000 units in five years, with a substantial share being "0 kilometer used cars" [19]. Group 6: Regulatory Response - The automotive industry is beginning to recognize the need for regulatory oversight to address the chaotic competition and unethical practices surrounding "0 kilometer used cars" [23]. - Industry stakeholders are exploring solutions to mitigate the negative impacts of these practices while maintaining competitive pricing [23].