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本田上市以来首亏,EV战略被迫调整
日经中文网· 2026-03-13 03:08
Core Viewpoint - Honda has decided to halt the development of its flagship EV model "0 Saloon" and adjust its EV strategy due to significant anticipated losses, marking a shift from its aggressive expansion plans in the electric vehicle sector [2][4][6]. Group 1: Financial Impact - Honda expects to incur losses of up to 2.5 trillion yen by the end of the fiscal year 2026, with the highest loss of 1.3 trillion yen projected for the fiscal year 2025 [6][8]. - The company has revised its financial outlook, predicting a maximum loss of 690 billion yen for the fiscal year 2025, a stark contrast to the previous year's profit of 835.8 billion yen, marking its first loss since going public [4][6]. Group 2: Strategic Adjustments - Honda will cease the development of certain key models within its "0 series," including the "Saloon" sedan and the "Acura RSX" SUV, which were central to its global EV strategy [6][7]. - The company is shifting focus towards hybrid vehicles, aiming to increase hybrid sales to 2.2 million units by 2030, which is 2.2 times the target set for the fiscal year 2025 [9]. Group 3: Market Challenges - Honda's operations in China are under pressure, with the company anticipating losses of up to 150 billion yen due to competition from local manufacturers like BYD, leading to a 24% decline in new car sales in 2025 compared to previous years [8][9]. - The company acknowledges the difficulty in achieving its long-term goal of phasing out gasoline vehicles by 2040, with the CEO stating that the target is "difficult to realize" given current market conditions [7][9].