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打造年度消费IP,苏宁易购家电普惠日930开抢
Zhong Jin Zai Xian· 2025-09-26 09:21
Core Insights - Suning.com has launched the "930 Home Appliance Benefit Day" in collaboration with over a hundred major appliance brands, offering significant discounts and subsidies to consumers during the National Day and Mid-Autumn Festival shopping period [1][3] Group 1: Promotional Activities - The "Flash Sale 48 Hours" event will take place from September 30 to October 1, allowing consumers to access special prices on a wide range of appliances, including air conditioners starting at 1399 yuan and 85-inch TVs at 3999 yuan [3] - Consumers can benefit from the "Super Subsidy" program, which offers tiered subsidies of 10%-20% across three categories: essential needs, new intelligent selections, and home decoration options, ensuring prices are significantly lower than market averages [3][6] Group 2: Consumer Experience - During the "930 Home Appliance Benefit Day," consumers can participate in various immersive activities at Suning stores, such as gaming competitions and cooking contests, while enjoying complimentary services like coffee and laundry [4] - The event aims to create a shopping experience that is engaging and social, enhancing customer satisfaction and loyalty [4][6] Group 3: Strategic Goals - Suning.com intends to establish the "930 Home Appliance Benefit Day" as an annual core consumption event, transforming consumer expectations into immediate satisfaction [1][6]