Core Insights - The retail home appliance industry is experiencing a new promotional model as Su Ning Yi Gou integrates the National Day and Double 11 shopping events, launching a 44-day "Home Appliance Benefit Day" starting from September 30 [1][2] Group 1: Promotional Strategy - Su Ning Yi Gou's decision to start Double 11 promotions during the National Day is based on consumer insights, aiming to enhance satisfaction through early discounts [2] - The promotional event includes a "Flash Sale" for 48 hours, with over 10,000 stores participating and offering 100,000 discounted products across key categories [2] - Significant price reductions are highlighted, such as a 1.5-horsepower energy-efficient air conditioner priced at 1,399 yuan and an 85-inch quantum dot TV at 3,999 yuan, indicating competitive pricing strategies [2] Group 2: Product Offering and Quality - The "Home Appliance Super Subsidy" plan aims to change the perception that low prices equate to low quality, featuring three product matrices with subsidies ranging from 10% to 20% [3] - The product matrices include "Essential Choices," "Smart Selections," and "Home Decoration Selections," focusing on high-quality, high-efficiency appliances [3] - Examples of competitive pricing include a 430-liter refrigerator at 2,999 yuan and a 10-kilogram heat pump washing and drying set at 4,999 yuan, both setting new industry price lows [3] Group 3: In-Store Experience - Su Ning Yi Gou is enhancing the in-store experience by opening new Max stores and introducing interactive areas, making stores more engaging for customers [4] - During the Double 11 period, immersive activities such as gaming competitions and cooking contests will be held to increase customer engagement and conversion rates [4] - The innovation in offline scenarios is seen as a way for Su Ning Yi Gou to differentiate itself in a market dominated by e-commerce [4] Group 4: Long-Term Promotional Trends - The extension of the Double 11 event to 44 days alleviates supply chain and logistics pressures while providing consumers with a more relaxed decision-making period [5] - The integration of National Day and Double 11 signifies a shift in retail strategies from "event-driven" to "periodic operations," enhancing overall sales stability [5] - The establishment of long-term subsidy mechanisms like "Super Subsidy" encourages a focus on product innovation and user experience rather than short-term price competition [6]

Core Insights - Suning.com has launched the "930 Home Appliance Benefit Day" in collaboration with over a hundred major appliance brands, offering significant discounts and subsidies to consumers during the National Day and Mid-Autumn Festival shopping period [1][3] Group 1: Promotional Activities - The "Flash Sale 48 Hours" event will take place from September 30 to October 1, allowing consumers to access special prices on a wide range of appliances, including air conditioners starting at 1399 yuan and 85-inch TVs at 3999 yuan [3] - Consumers can benefit from the "Super Subsidy" program, which offers tiered subsidies of 10%-20% across three categories: essential needs, new intelligent selections, and home decoration options, ensuring prices are significantly lower than market averages [3][6] Group 2: Consumer Experience - During the "930 Home Appliance Benefit Day," consumers can participate in various immersive activities at Suning stores, such as gaming competitions and cooking contests, while enjoying complimentary services like coffee and laundry [4] - The event aims to create a shopping experience that is engaging and social, enhancing customer satisfaction and loyalty [4][6] Group 3: Strategic Goals - Suning.com intends to establish the "930 Home Appliance Benefit Day" as an annual core consumption event, transforming consumer expectations into immediate satisfaction [1][6]