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MySize Subsidiary Signs Non-Binding LOI to Acquire Selected Assets of EyeFitU to Expand AI Sizing Platform and Global Customer Base
Prnewswire· 2026-03-23 12:15
Core Viewpoint - MySize's subsidiary Naiz Fit has signed a non-binding Letter of Intent (LOI) to acquire selected assets of EyeFitU, aiming to enhance its AI sizing platform and expand its global customer base [1][3]. Company Overview - MySize is a Nasdaq-listed fashion-tech company that addresses issues in online fashion, specifically incorrect sizing and excess inventory. Its platform consists of four main businesses: Naiz Fit, Percentil, Orgad, and 10peaks [2][12]. - Naiz Fit focuses on apparel and footwear sizing, helping brands reduce returns and increase sales [6][12]. Acquisition Details - The proposed acquisition includes EyeFitU's proprietary sizing algorithms, platform technology, customer contracts, and other assets, which are expected to enhance Naiz Fit's capabilities and revenue [3][4]. - EyeFitU generates approximately CHF 350,000 (around $440,000) in annual recurring revenue, which is anticipated to be accretive to Naiz Fit upon closing [4][5]. Strategic Importance - The integration of EyeFitU's technology and customer relationships is expected to strengthen MySize's presence in Northern Europe and other international markets [4][3]. - The acquisition aligns with MySize's strategy to unify innovative sizing technologies and customer data into a comprehensive AI-powered platform [3][4]. Financial Performance - For fiscal year 2024, MySize reported $8.26 million in revenue, an 18% increase from the previous year, with preliminary revenue for 2025 estimated at around $10 million [10][13]. - Management projects revenue growth to approximately $15 million for 2026, indicating a positive trajectory for the company [10].