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跨境顶流解码亿级品牌出海!湾区跨境新生力峰会本周深圳召开
Nan Fang Du Shi Bao· 2025-06-23 07:56
Group 1 - The core theme of the upcoming "Cross-Border New Force" summit is to explore new opportunities for brands going overseas amidst increasing global trade uncertainties, with a focus on the vibrant cross-border e-commerce sector [1] - The summit will take place on June 26, 2025, in Shenzhen, featuring over 1,000 exhibitors and industry elites, highlighting the Guangdong-Hong Kong-Macao Greater Bay Area as a key player in global cross-border e-commerce [1][3] - The summit aims to establish the "Bay Enterprise Going Global Research Institute" to contribute to the high-quality development of the cross-border industry [1][9] Group 2 - The summit will feature leading companies sharing their successful overseas branding stories, including 1MORE, which has achieved over 300 million global sales and over 1 billion in annual revenue [3] - The importance of infrastructure for cross-border e-commerce will be emphasized, with insights from Zongteng Group, known as a "hidden champion" in cross-border logistics, which reported an annual revenue of 27.1 billion [3][5] - The event will also address the shift from price competition to value creation in cross-border e-commerce, with discussions on multi-market strategies and the significance of emerging markets beyond the U.S. [5][6] Group 3 - The summit will showcase young entrepreneurs in the cross-border e-commerce space, highlighting their innovative approaches and success stories, such as a former employee of Anker Innovation who became a top seller on Amazon and TikTok [7] - Various practical experiences will be shared by young sellers and operators, focusing on topics from product growth to brand marketing in international markets [7][8] Group 4 - The Southern Metropolis Daily has been actively involved in promoting the economic development of the Greater Bay Area and has established a research group focused on cross-border e-commerce since April 2021 [9][10] - The "Bay Enterprise Going Global Research Institute" aims to serve as a platform for cross-border e-commerce stakeholders, enhancing collaboration and information exchange within the industry [9][10]