Core Viewpoint - The article discusses the financial crisis faced by the company "Zhu Fan Er" and the reasons behind its funding chain breakdown, highlighting the challenges in the home decoration industry and the impact of government policies on its business model [10][11][38]. Group 1: Company Background - "Zhu Fan Er" was founded in October 2015, initially focusing on light renovations for rental properties, and later expanded into media content, community e-commerce, and offline retail [4][33]. - The company received over 300 million yuan in funding across seven rounds from notable investors, including Jinsha River Venture Capital and Innovation Works [6][34]. Group 2: Financial Crisis - As of May 28, 2025, "Zhu Fan Er" publicly faced a funding crisis, with halted renovations, suspended work, and a closure of its mall, leading to a debt of approximately 100 million yuan, including over 20 million yuan owed to contractors [8][9][38]. - The CEO, Liu Xianran, attributed the funding chain breakdown to the low-profit nature of the renovation and group purchase business models, exacerbated by the introduction of a government subsidy policy that made competitors' offerings significantly cheaper [11][13]. Group 3: Business Model Challenges - The company’s group purchase model, which previously allowed it to offer prices 10%-15% lower than major platforms, became unviable after the government subsidy policy led to competitors offering prices 25%-30% lower [13][15]. - Liu Xianran explained that the company’s cash flow shifted from tens of millions of yuan in inflows to negative cash flow, resulting in a loss of 100 million yuan in cash over six months due to the policy changes [15][11]. Group 4: Operational Insights - The operational costs for the company were high, with a break-even point of 24 million yuan per month for its Beijing store, which required significant gross margins and incurred substantial expenses for rent, salaries, and marketing [15][11]. - Despite the financial turmoil, Liu Xianran and the company are actively seeking new investments and support from industry partners to avoid bankruptcy [9][38].