Core Insights - JD.com has launched an upgraded "Spring Dawn Plan" and introduced the "New Merchant Three-Step Method" to support the growth of small and medium-sized businesses in Anhui province [1][4][9] - The "2025 Merchant Growth White Paper" was released, providing systematic guidance for new merchants, outlining three key stages of growth: product launch, sales activation, and volume increase [6][9] Group 1: Business Growth Initiatives - JD.com reported a nearly 100% year-on-year growth in the number of small and medium-sized merchants in Anhui's industrial belt, with Hefei merchants playing a crucial role in driving regional e-commerce growth [1][3] - The company is investing over 1 billion yuan in advertising subsidies to assist new merchants in quickly establishing their stores and achieving sales [4][8] Group 2: New Merchant Support Programs - The "New Merchant Three-Step Method" allows merchants to open stores in as little as one minute with a "0 yuan trial operation" offer, eliminating the need for a security deposit during the trial period [4][6] - JD.com has tailored a local support plan for Anhui merchants, offering various incentives such as low security deposits and advertising rebates, along with a zero-commission period for qualifying new merchants [7][8] Group 3: Infrastructure and Investment - JD.com has invested in smart industrial parks and modern warehouses in Hefei, which are expected to serve as comprehensive industrial complexes for smart manufacturing and e-commerce [3][9] - The company aims to enhance operational efficiency and growth quality for Anhui's small and medium-sized businesses, contributing to the region's economic development [9]

Core Insights - JD.com has upgraded its "Chunxiao Plan" and introduced the "New Merchant Three-Step Method" to support local merchants in Shenzhen, aiming to provide a comprehensive growth solution from store opening to expansion [1][3][10] Group 1: Growth and Support Initiatives - In 2024, the number of small and medium-sized merchants in JD's Guangdong industrial belt increased by 108%, with new merchant growth at 51%, particularly from Shenzhen [1] - The upgraded "Chunxiao Plan" includes a zero-cost trial operation, with merchants able to open stores in as little as one minute and no deposit required during the trial period [3][6] - JD.com will invest at least 1 billion yuan in advertising subsidies for merchants this year, with no upper limit, to help them quickly generate orders [3][6] Group 2: Merchant Development Framework - The "2025 Merchant Growth White Paper" outlines three key stages for new merchants: product launch, sales activation, and volume increase, along with nine practical steps and benchmark cases for reference [6][7] - JD.com provides comprehensive guidance for merchants in the product launch phase, including product selection, listing, and exposure enhancement [6][7] Group 3: Localized Support Programs - JD.com has launched a localized support plan tailored to Shenzhen merchants, offering differentiated support across various business sectors, including JD Global Purchase, JD Health, and JD Fashion [8][9] - New merchants in specific categories can receive cash incentives up to 600,000 yuan and reduced deposit requirements to alleviate financial pressure [9][10] Group 4: Success Stories and Future Outlook - The "Chunxiao Plan" has effectively helped merchants reduce costs and increase efficiency, with over 1 million active third-party stores on JD's platform as of March 2024 [10] - Successful case studies include merchants achieving significant sales growth and brand recognition through participation in promotional activities and receiving operational guidance from JD's team [10][11] - JD.com plans to continue enhancing the "Chunxiao Plan" to support new merchants in Shenzhen and expand its initiatives to other cities, contributing to regional economic development [11]