Core Insights - The Comscore AI Intelligence Report provides a comprehensive analysis of generative AI adoption and its impact on consumer behavior, highlighting the transformative role of AI in the consumer journey [1][2][3] AI Adoption and Usage - AI assistant tools have reached 36% of desktop users and 24% of mobile users in 2025, driven by platforms like ChatGPT, Gemini, and Copilot [6] - Over 30% of desktop searches on Google now feature an AI Overview, an increase from 23% in April 2025, indicating a surge in AI integration in search [6] - Nearly 63% of hotel bookers visited an AI platform before making a booking, with 7% doing so within minutes of completing their transaction, showcasing AI's growing influence on purchase decisions [6] Engagement and Demographics - ChatGPT leads the AI assistant category with strong engagement across both mobile and desktop platforms, reflecting users' integration of AI into various touchpoints [6] - AI usage has expanded across all age demographics, with the 25–34 age segment experiencing the highest volume increase [6] - AI-related social media content generated over 64 million engagements in 2025, nearly doubling from the previous year, indicating a significant rise in social buzz around AI [6] Methodology and Data Integrity - Comscore's insights are based on a person-based panel that represents users across desktop and mobile, utilizing a proprietary methodology and privacy-compliant behavioral data for reliable measurement [5]