Core Viewpoint - The Hainan tourism market is innovating with new experiences during the Spring Festival, offering a variety of immersive cultural and leisure activities for visitors [1][4]. Group 1: New Tourism Projects - The "Hai Lv 01" cruise ship offers a unique "sea-based old dad tea" experience, allowing tourists to enjoy traditional snacks while sailing [3][4]. - The immersive script murder game "Come to Ding'an, Be the County Magistrate" is set to take place at the Ding'an County Yamen, integrating local culinary specialties into its storyline [3][4]. - The Huayuan Tian Agricultural Tourism Park in Danzhou features over 300 types of flowers and offers a "Flower Travel+" model for deep engagement with nature and local culture [4][5]. Group 2: Cultural and Leisure Integration - The "Haitang Story" project in Sanya, a key cultural tourism initiative, opened on February 10, coinciding with the "2026 Sanya Michelin Food Encounter Festival" to showcase diverse Chinese culinary experiences [4]. - The Yinglang Island Indoor Constant Temperature Water World in Chengmai opened on February 12, featuring various attractions suitable for families [4]. - Upgrades in Danzhou's Shen Chong Coastal Resort and other local attractions reflect a shift from traditional ticket-based revenue to more immersive experiences, enhancing visitor engagement [7]. Group 3: Overall Trends - The overall trend in Hainan's tourism during the Spring Festival indicates a transformation from "ticket economy" to experiential tourism, allowing visitors to connect more deeply with the local culture [7].

Group 1 - The core event is the opening of the "Haitang Story" project in Sanya Haitang Bay, marking the first major cultural and tourism integration project to operate after the Hainan Free Trade Port's closure [2] - The project aims to create a new all-time tourism consumption scene, featuring a star chef cluster, art center, and performance space [2] - The first phase of the project includes the "Star Chef Cluster," which has attracted several well-known dining brands [2] Group 2 - The "2026 Sanya Michelin Food Encounter Festival" is being held concurrently, showcasing popular restaurants and chef teams from various Michelin-rated cities in China [2] - The food festival will feature a variety of cultural activities, including themed markets, art exhibitions, and light shows, running until February 25 to enhance the tourism market during the Spring Festival holiday [2]