Core Insights - The article discusses the challenges faced by farmers in rural China, particularly in the context of the "last mile" transportation and "first mile" digital sales issues, which hinder the effective distribution of high-quality agricultural products [1][3] - SAIC Maxus is addressing these challenges through its "Stellar Plan," which includes a 15 million yuan wealth creation fund and a comprehensive agricultural assistance system, aiming to provide a new model for car companies to participate in rural revitalization [3][8] Group 1: Challenges in Rural Agriculture - Farmers in Yunnan's Lanping face significant hurdles, with only 30% of the market price reaching them after multiple intermediaries [1] - The dual obstacles of transportation and digital sales are common across many key rural revitalization areas in China [1] Group 2: SAIC Maxus's Initiatives - The "Stellar Plan" was launched on August 7, 2023, as part of SAIC Maxus's commitment to rural revitalization, aligning with national strategies to prioritize agricultural and rural development [3][8] - The plan aims to create a sustainable agricultural assistance model that goes beyond traditional charity, focusing on "industry blood production" rather than "charity blood transfusion" [8][14] Group 3: Implementation Strategies - The 15 million yuan fund will leverage "tool empowerment," "skill empowerment," and "channel empowerment" to build a comprehensive agricultural assistance system [8][10] - The Stellar L long version can carry a significant load, with a cargo volume of 1.44m³ and a rated load capacity of 685kg, making it suitable for transporting agricultural products [10] Group 4: Training and Capacity Building - SAIC Maxus plans to conduct over 150 village live-streaming events and 300 training sessions to cultivate a new generation of "new farmer broadcasters" [11][16] - The initiative aims to help farmers master digital tools and create new job opportunities in rural areas, thereby enhancing their income and employment prospects [17][19] Group 5: Long-term Vision - The Stellar Plan is designed for long-term rural capacity building and systemic revitalization, focusing on comprehensive rural development rather than short-term sales [14][19] - By integrating geographical certification and brand live-streaming, the plan seeks to transform local agricultural products into standardized and branded offerings, fostering the development of related industries [16][19]