Core Insights - The article highlights the launch of the "2026 Year of the Horse Gold Note Lottery" as part of JD Discount Supermarket's New Year Festival, emphasizing the theme of "good quality, real discounts" [1][3] - JD Discount Supermarket aims to provide local flavors and affordable options for consumers during the festive season, showcasing a variety of traditional dishes and gift boxes [5][12] Group 1: Promotional Activities - The "2026 Year of the Horse Gold Note Lottery" will run until February 1, allowing customers who spend over 168 yuan to participate, with a 100% winning rate and a chance to win exclusive gold notes [3] - The lottery has already seen hundreds of winners, enhancing the shopping experience for consumers who initially came for New Year goods [3] Group 2: Localized Offerings - JD Discount Supermarket has collaborated with Qixian Private Kitchen to create a unique "Family Reunion Dinner" series featuring nine traditional dishes specific to Suqian, Jiangsu, including heritage items like Huang Gou Pig Head Meat and various fish dishes [5][7] - The offerings are designed to capture local culinary culture while providing convenience and affordability for modern families [7] Group 3: Pricing Strategy - The supermarket's pricing strategy is based on a "everyday low price" model, ensuring that discounts are not temporary but reflect consistent value through supply chain management and bulk purchasing [8] - Popular items such as pork and eggs are offered at prices consistent with regular pricing, allowing consumers to enjoy high-quality products without waiting for promotions [8] Group 4: Consumer Experience - JD Discount Supermarket has become a preferred destination for consumers preparing for the New Year, with a focus on quality, affordability, and a pleasant shopping experience [10][12] - The stores are experiencing high foot traffic, indicating consumer approval of the hard discount model and the overall shopping experience [10]