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电视广播(00511.HK)第二季度于香港地面免费电视频道的收视率继续保持领先地位 重申对2025年度EBITDA按年持续改善及实现正数净利润的预期
Ge Long Hui· 2025-08-05 04:30
Group 1 - The company maintains a leading position in Hong Kong's free-to-air television market, with a combined viewership share of 79% for its flagship channels [1] - Advertising revenue from free-to-air channels in Hong Kong is expected to grow in 2025 compared to 2024, driven by increased contributions from advertising services in the Greater Bay Area [1] - The company held a promotional event in Guangzhou, attracting significant interest from advertisers in the Greater Bay Area, which is expected to solidify revenue growth over the next 12 to 18 months [1] Group 2 - The company's OTT streaming services maintain an average of approximately 2 million monthly active users, with over 20% growth in tracking and subscription numbers compared to the previous year [2] - Digital advertising revenue across the company's digital assets has shown strong double-digit percentage growth, attributed to the launch of the myTV Super "TV 3.0" initiative [2] - The company is focused on producing several anticipated dramas, including "News Queen 2" and "Couple's Game," with multiple co-productions at various stages of production [2] Group 3 - The company reaffirms its expectation for continuous improvement in EBITDA and achieving positive net profit attributable to shareholders for the fiscal year ending December 31, 2025 [3]