Core Viewpoint - The article discusses the strategic shift of Liangdao Energy towards the domestic market amidst a challenging environment for the energy storage industry, highlighting their innovative product offerings and pricing strategy aimed at gaining market trust and addressing local needs [2][5][35]. Group 1: Market Context and Strategic Shift - In 2025, the energy storage industry is experiencing a "death cycle," with many companies struggling in price wars or pursuing overseas expansion. However, Liangdao Energy is focusing on the domestic market, identifying structural opportunities that others may overlook [7][10]. - Liangdao Energy, a leading player in the European commercial energy storage market, has 90% of its revenue from overseas, primarily from Europe. This background provides them with strong product quality control and healthy cash flow [7][10]. - The release of Document No. 136 in 2025 marks a shift from price competition to value competition in the energy storage sector, which aligns with Liangdao's strengths in technology upgrades and business model innovation [11][12]. Group 2: Product Innovation and Market Fit - Liangdao's 3S integration architecture (PCS + BMS + EMS) is designed to meet the high volatility demands of the domestic electricity spot market, achieving significant performance improvements [17][20]. - Key performance metrics include a reduction in direct costs by over 10%, integration costs by 5%, and operational costs by 30%, along with a 50% reduction in volume and a 20% reduction in weight [20][23]. - The architecture allows for a response time of 50ms, which is crucial for the increasingly demanding real-time adjustment needs of the market [23][25]. Group 3: Pricing Strategy and Market Entry - Liangdao's initial marketing strategy, termed "friendship pricing," aims to offer high-performance products at competitive prices without compromising quality. This approach is designed to build market trust and validate product performance [28][30]. - The pricing details for their 261kWh liquid-cooled integrated machine include a promotional price of 0.599 yuan/Wh and 0.549 yuan/Wh for different battery configurations, with a warranty of 5 years and a cycle life of 6000 times [29][30]. - The company has established a robust after-sales service system based on experience from over 500 projects in Europe, which will be crucial for adapting to the domestic market's higher responsiveness requirements [30][33]. Group 4: Internal Transformation and Future Outlook - Liangdao Energy has undergone a significant internal transformation to adapt from serving the high-end European market to the fast-paced domestic environment, focusing on understanding local customer needs [33][35]. - The decision to enter the domestic market is based on a comprehensive assessment of favorable policies, growing demand, and the readiness of their team to meet local challenges [35].