Core Concept - Dogfish Head is promoting a unique pop-up experience called "30 Minute Time Bank" to encourage individuals to take a break during the busy New Year season, highlighting the brewery's 30 Minute Light IPA as a perfect beverage choice for this initiative [1][2][3] Group 1: Event Details - The "30 Minute Time Bank" is a one-day pop-up event designed to provide attendees with 30 uninterrupted minutes to relax and engage in sensory experiences [1][2] - The event will feature interactive stations that include music, creative activities, and complimentary samples of the 30 Minute Light IPA [3][4] - The pop-up is free and open to individuals aged 21 and over, with an option to register in advance via Eventbrite [5] Group 2: Product Information - The 30 Minute Light IPA is a low-calorie beer option with only 95 calories and 3.6g of carbs per 12oz can, making it a healthier choice without sacrificing flavor [4][8] - This IPA is characterized by its continual hopping process, resulting in a less bitter and more aromatic profile compared to traditional IPAs [4][8] - The beer is positioned as part of Dogfish Head's Minute Series, appealing to consumers looking for flavorful yet lighter beer options during the New Year [4][8] Group 3: Company Background - Dogfish Head has been committed to brewing unique beers with high-quality ingredients for over 30 years, expanding its offerings to include spirits and ready-to-drink cocktails [5] - The company emphasizes creativity and non-conformity in its brewing philosophy, aligning with the "better-for-you" trend in the beverage industry [3][5]

Core Concept - Dogfish Head is launching a "30 Minute Time Bank" pop-up experience to encourage self-care and relaxation during the busy New Year season, offering participants 30 minutes of uninterrupted time to engage in sensory and creative activities [1][2][3] Company Overview - Dogfish Head is known for its commitment to quality, creativity, and non-conformity in brewing unique beers with high-caliber culinary ingredients, having been in operation for over 30 years [6] - The brewery has expanded its offerings beyond craft beer to include a range of spirits and ready-to-drink cocktails, positioning itself as a versatile player in the beverage industry [6] Product Details - The "30 Minute Light IPA" is a key product featured in the pop-up, characterized by its low calorie count of 95 calories and 4.0% ABV, making it a lighter choice without compromising on flavor [2][4] - This IPA is brewed using a unique method that results in a less bitter and more aromatic beer, appealing to health-conscious consumers who still desire taste [4] Event Information - The "30 Minute Time Bank" pop-up will be free and open to individuals aged 21 and over, with options for walk-ins or advance registration via Eventbrite [5] - The event is scheduled for January 17, 2026, at 1 p.m. in New York City, providing a space for attendees to relax and enjoy the brewery's offerings [7]

Company Overview - Dogfish Head is celebrating its 30th anniversary in 2025, having opened as the first brewpub in Delaware in June 1995 [3] - The company has grown from one of the smallest commercial breweries in America to one of the largest and most well-known craft breweries, with multiple facilities including a production brewery, distillery, tasting room, and a beer-themed hotel [3][6] - Dogfish Head is committed to brewing unique beers with high-quality culinary ingredients and has expanded its offerings to include spirits and ready-to-drink cocktails [6] Partnership and Events - Dogfish Head has partnered with the Martha's Vineyard Chamber of Commerce to celebrate the 50th anniversary of the film JAWS, becoming the "Official Beer" for the event [1] - The celebrations will take place on June 20 and 21, 2025, at Martha's Vineyard, where the original film was shot [1] - Dogfish Head products will be available for sampling at the JAWS 50 anniversary celebrations, and a "Fish Finder" tool is available for locating their products [2] Product Offerings - Dogfish Head offers a variety of products, including: - 60 Minute IPA (6.0% ABV): A hoppy and balanced IPA [7] - Grateful Dead Juicy Pale Ale (5.3% ABV): A light-bodied pale ale brewed with Kernza® and granola [7] - 30 Minute Light IPA (4.9% ABV): A low-calorie, aromatic light IPA [7] - Strawberry Honeyberry Vodka Lemonade (7.0% ABV): A craft cocktail with vodka, lemon juice, and honeyberries [7] - Blood Orange Mango Vodka Crush (7.0% ABV): A citrusy cocktail blending vodka with blood orange and mango juice [7]