Core Insights - The article discusses how KuanChuang International Exhibition Design Company has positioned itself as a leading partner in creating brand spaces by combining professionalism and creativity with market insights and services [1][4]. Group 1: Industry Trends - The transformation of corporate exhibition spaces from "display areas" to "experience ecosystems" is highlighted, with digital technology playing a crucial role [4]. - The use of AI navigation and mixed reality technology in a project for a leading new energy company has significantly enhanced brand communication efficiency by over 80% [4]. - Sustainability is emphasized as a standard requirement, with the company developing modular biodegradable exhibition materials that achieve 100% material recycling, reducing construction time by 30% and costs by 40% [4]. Group 2: Marketing Innovations - The marketing department has created a "content + scene + ecosystem" communication network, turning project processes into brand storytelling materials [5]. - A video series titled "Exhibition Birth Story" has garnered over 30 million views, leading to a 200% increase in online inquiries [5]. - The "Future Exhibition Laboratory" at an international design biennale attracted over 8,000 professional visitors and generated over 50 million yuan in on-site contracts [5]. Group 3: Customer Experience - The company offers a comprehensive "360° Brand Escort Plan" that includes demand diagnosis, digital twin previews, intelligent construction supervision, and annual content renewal [6]. - The use of digital twin technology in a project for a tech unicorn improved decision-making efficiency by 60% [6]. - A collaborative "iron triangle" mechanism during construction ensures precise implementation of creative ideas, achieving 100% customer satisfaction in a major project [6]. Group 4: Collaborative Innovation - The formation of an "innovation joint team" that breaks down departmental barriers is key to success, exemplified by a project that utilized BIM and digital twin technology to compress the construction timeline by one-third [8]. - Future developments in technologies such as AIGC and brain-computer interfaces are expected to evolve exhibition spaces into multi-modal brand interaction environments [8]. - The company aims to redefine exhibition value through professional creativity and innovative services, leading the industry to new heights [8].