Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company achieved a revenue of 6.84 billion RMB in the first half of 2025, representing a year-on-year growth of 7.1%, while the net profit attributable to shareholders increased by 21.5% to 910 million RMB [5] - The main brand and the subsidiary brand, Saucony, are experiencing synergistic growth, with a continued focus on the running segment [11] - The company has successfully divested its KP business, which had previously incurred losses, leading to a more favorable profit outlook [5] Financial Performance - The company's earnings per share (EPS) for the first half of 2025 was 0.35 RMB, with a proposed cash dividend of 0.18 HKD per share, resulting in a payout ratio of 50% [5] - Gross margin slightly decreased by 0.1 percentage points to 45.0%, while operating profit margin improved by 0.4 percentage points to 19.1% [6] - The retail revenue for the main brand and Saucony grew in the mid-single digits and over 30% respectively [6] Revenue Breakdown - In the first half of 2025, the revenue composition was 60.8% from footwear, 37.3% from apparel, and 1.9% from accessories, with respective year-on-year growth rates of 6.3%, 9.5%, and a decline of 7.8% [7] - The main brand's revenue accounted for 88.5% of total revenue, with a year-on-year growth of 4.5%, while professional sports revenue (Saucony and Maile) accounted for 11.5% with a growth of 32.5% [7] Retail and Market Strategy - The company continues to strengthen its position in the running market, with the main brand maintaining the highest wearing rate in key marathon events [11] - The company has launched new products and expanded its retail presence, with a focus on enhancing consumer experience and increasing the number of retail outlets [11] Future Earnings Forecast - The report maintains earnings forecasts for 2025 to 2027, projecting EPS of 0.49 RMB, 0.55 RMB, and 0.60 RMB respectively, with corresponding price-to-earnings (P/E) ratios of 11, 10, and 9 times [12][13]