Group 1 - The company reported a revenue of 6.8 billion RMB for H1 2025, representing a year-on-year increase of 7%, with the main brand contributing 6.1 billion RMB, up 5% year-on-year, and the professional sports segment generating 790 million RMB, up 33% year-on-year [1] - Operating profit for the continuing operations was 1.3 billion RMB, a 9% increase year-on-year, while the professional sports segment's operating profit surged by 237% to 80 million RMB [1] - The company recorded a net profit attributable to ordinary shareholders of 900 million RMB for H1 2025, reflecting a year-on-year growth of 21.5% [1] Group 2 - The balance sheet remains robust with a net cash position of 1.9 billion RMB, an increase of 94% year-on-year [1] - The board declared an interim dividend of 0.18 HKD per share, with a payout ratio of 50% [1] - As of June 30, 2025, the company operated 6,360 adult stores and 1,564 youth stores in mainland China, along with 155 stores for the Saucony brand [1] Group 3 - The company is focusing on running to consolidate its market leadership, launching several running shoe models and sponsoring 27 marathons and road races in China [1] - Saucony is undergoing a comprehensive brand repositioning, including flagship store openings and product line upgrades, while also enhancing its brand influence through collaborations and immersive training camps [2] - The company is seizing opportunities in the outdoor sports market and enhancing its basketball brand visibility through various promotional activities and sponsorships [2] Group 4 - The company adjusted its profit forecasts, expecting revenues of 14.6 billion RMB, 15.4 billion RMB, and 16.5 billion RMB for 2025-2027, with net profits of 1.4 billion RMB, 1.52 billion RMB, and 1.7 billion RMB respectively [2] - The corresponding price-to-earnings ratios are projected to be 11.5x, 10.5x, and 9.4x for the same period [2]

Investment Rating - The report maintains a "Buy" rating for the company with a target price not specified [4] Core Insights - The company reported a revenue of 6.8 billion RMB for H1 2025, representing a year-on-year increase of 7%, with the main brand contributing 6.1 billion RMB (+5% YoY) and the professional sports segment achieving 790 million RMB (+33% YoY) [1] - Operating profit for continuing operations reached 1.3 billion RMB, up 9% YoY, while the professional sports segment saw a significant increase in operating profit to 80 million RMB, a 237% growth YoY [1] - The company reported a net profit attributable to ordinary shareholders of 900 million RMB for H1 2025, reflecting a 21.5% increase YoY [1] - The balance sheet remains robust with cash and cash equivalents netting 1.9 billion RMB, a 94% increase YoY [1] - The board declared an interim dividend of 0.18 HKD, with a payout ratio of 50% [1] Summary by Sections Brand Development - The company has launched several running shoe models, including the "160X" championship series and "360X 2.0" carbon plate shoes, contributing to athletes' success in marathons [2] - It has strengthened its event sponsorship matrix by partnering with 27 marathon and road running events in China, including several gold standard events [2] - The company showcased its technological prowess by being the official partner and exclusive sports equipment sponsor for the 13th Versailles Royal Run, featuring humanoid robots wearing its high-performance running shoes [2] Market Expansion - The company is seizing opportunities in the outdoor sports market by expanding its product matrix with high-performance products like the "Flying Stone" hiking shoes and "Mountain Cat" trail running shoes [3] - In the basketball sector, the brand ambassador Jeremy Lin has been actively promoting the brand through various events, including store openings and interactive basketball competitions [3] Financial Forecast - The report adjusts the profit forecast for the company, expecting revenues of 14.6 billion RMB, 15.4 billion RMB, and 16.5 billion RMB for 2025-2027, respectively [4] - The net profit attributable to shareholders is projected to be 1.4 billion RMB, 1.52 billion RMB, and 1.7 billion RMB for the same period [4]

Core Viewpoint - The company reported a revenue of 6.84 billion RMB and a net profit of 910 million RMB for the first half of 2025, showing a year-on-year growth of 7.1% and 21.5% respectively, with a focus on the performance of its main brand and professional sports segment [1][2] Financial Performance - The company's gross margin slightly decreased by 0.1 percentage points to 45.0%, while the operating profit margin increased by 0.4 percentage points to 19.1% [1][3] - The net profit margin rose by 1.6 percentage points to 13.4%, although it would have decreased by 0.1 percentage points if excluding the impact of the KP business [1][3] - Earnings per share (EPS) for the first half of 2025 was 0.35 RMB, with a proposed cash dividend of 0.18 HKD per share, resulting in a payout ratio of 50.0% [1] Revenue Breakdown - Revenue from the main brand and professional sports segment grew by mid-single digits and over 30% respectively, with footwear, apparel, and accessories contributing 60.8%, 37.3%, and 1.9% to total revenue [2] - The main brand's revenue from youth products outperformed adult products, and online sales accounted for over 30% of the main brand's revenue [2] Store and Inventory Management - As of June 2025, the number of adult stores was 6,360, a net decrease of 22 stores since the beginning of the year, while youth stores totaled 1,564, a decrease of 20 stores [2] - Inventory increased by 41.3% to 2.25 billion RMB compared to the beginning of the year, primarily due to preparations for upcoming marathon events [4] Cash Flow and Receivables - Operating net cash flow for the first half of 2025 was 770 million RMB, a decrease of 6.4% year-on-year [4] - Accounts receivable increased by 5.4% to 4.84 billion RMB, with a turnover period of 118 days, an increase of 18 days year-on-year [4] Strategic Focus - The company continues to strengthen its position in the running segment, with the main brand maintaining the highest wearing rate in key marathon events [4] - New product launches include advanced running shoes aimed at enhancing performance, and the company is expanding its retail channel management to improve consumer experience [5]

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company achieved a revenue of 6.84 billion RMB in the first half of 2025, representing a year-on-year growth of 7.1%, while the net profit attributable to shareholders increased by 21.5% to 910 million RMB [5] - The main brand and the subsidiary brand, Saucony, are experiencing synergistic growth, with a continued focus on the running segment [11] - The company has successfully divested its KP business, which had previously incurred losses, leading to a more favorable profit outlook [5] Financial Performance - The company's earnings per share (EPS) for the first half of 2025 was 0.35 RMB, with a proposed cash dividend of 0.18 HKD per share, resulting in a payout ratio of 50% [5] - Gross margin slightly decreased by 0.1 percentage points to 45.0%, while operating profit margin improved by 0.4 percentage points to 19.1% [6] - The retail revenue for the main brand and Saucony grew in the mid-single digits and over 30% respectively [6] Revenue Breakdown - In the first half of 2025, the revenue composition was 60.8% from footwear, 37.3% from apparel, and 1.9% from accessories, with respective year-on-year growth rates of 6.3%, 9.5%, and a decline of 7.8% [7] - The main brand's revenue accounted for 88.5% of total revenue, with a year-on-year growth of 4.5%, while professional sports revenue (Saucony and Maile) accounted for 11.5% with a growth of 32.5% [7] Retail and Market Strategy - The company continues to strengthen its position in the running market, with the main brand maintaining the highest wearing rate in key marathon events [11] - The company has launched new products and expanded its retail presence, with a focus on enhancing consumer experience and increasing the number of retail outlets [11] Future Earnings Forecast - The report maintains earnings forecasts for 2025 to 2027, projecting EPS of 0.49 RMB, 0.55 RMB, and 0.60 RMB respectively, with corresponding price-to-earnings (P/E) ratios of 11, 10, and 9 times [12][13]