Core Viewpoint - The traditional retail model in the sports consumption sector is facing multiple challenges, including product homogenization and low store efficiency, prompting the launch of a new retail format by 361° called "361° Super Product" to create a one-stop shopping experience for consumers [1][3]. Group 1: Industry Challenges - The sports consumption market is expanding, but traditional sports stores struggle to meet the diverse needs of families and all-scenario consumption due to space and product category limitations [3]. - There is a growing contradiction between inventory turnover efficiency and the demand for upgraded consumer experiences in the industry [3]. Group 2: 361° Super Product Innovation - The "361° Super Product" aims to upgrade the traditional "shelf display" to a "scene-based living space" through a four-dimensional approach: scene, category, efficiency, and emotion [3]. - The average store size of 800 square meters accommodates various sports scenarios, allowing consumers to intuitively connect products with their lifestyles [3][7]. Group 3: Product Range and Shopping Experience - The product range breaks boundaries, covering seasonal items and needs for all age groups, including new categories like tennis [7]. - The store features a large number of SKUs, with specific categories for running shoes and casual shoes, effectively meeting diverse consumer needs [7]. - Digital tools like self-service scanning and electronic price tags streamline the shopping process, allowing efficient operation with fewer staff and enhancing the "buy and go" experience [7]. Group 4: Market Expansion and Capital Confidence - Since its launch in December 2024, 361° Super Product has rapidly expanded, opening 10 stores by March 2025, with projections to exceed 100 stores by the end of 2025 [8]. - The company anticipates that each store could generate nearly 10 million in annual revenue, potentially becoming a significant growth driver for the group [8]. - The 361° Group's revenue is expected to surpass 10 billion in 2024, with the Super Product line contributing to retail growth by capturing market opportunities for high-quality, cost-effective sports products [8][9]. Group 5: Strategic Shift in Consumer Perception - The introduction of 361° Super Product shifts consumer perception from "functional consumption" to "scene-based living," marking a strategic elevation in the sports retail sector [8][9]. - This model not only addresses industry pain points but also opens a new avenue for mass sports consumption, potentially setting a benchmark for brand transformation and redefining growth boundaries in the industry [9].