Core Insights - The Chinese home furnishing industry is transitioning from "opportunistic exploration" to "strategic deepening" in overseas markets, with a projected global furniture retail market size of nearly $800 billion by 2025, growing at an annual rate of over 12% [1] - Companies face challenges such as fluctuating tariffs, global supply chain adjustments, and rising shipping and raw material costs, making traditional price-driven competition unsustainable [1] Market Focus - North America remains a primary target for Chinese cross-border home furnishing companies due to its large market size and stable consumer demand [1][4] - Emerging markets are becoming important exploration directions, with companies adopting a cautious approach to market entry, focusing on "careful testing and precise matching" [1][5] Product and Brand Strategy - Companies emphasize the importance of product adaptability to market needs, with outdoor furniture being a strong category in North America, while Southeast Asia and the Middle East are more suitable for 3C products [1][5] - Brand positioning is aligned with consumer trends, with a focus on internal capabilities and long-term goals rather than external market fluctuations [3][4] New Market Exploration - Companies are cautiously exploring new markets, with specific strategies for regions like the Middle East and Latin America, considering logistics and product characteristics [5][6] - The integration of trade and manufacturing is seen as a key strategy for enhancing resilience and overcoming growth bottlenecks [7] Logistics and Supply Chain - Logistics costs are significant for large furniture items, and companies are encouraged to utilize Amazon's logistics solutions or seek overseas warehouse partnerships [8] Brand Development - Companies face challenges in transitioning from "selling products" to "building brands," with a focus on extending product lifecycles and enhancing product quality through R&D investments [9] - Marketing innovation is crucial, with a need for brands to adapt to changing consumer demands and improve customer service responsiveness [9]