Core Viewpoint - The article highlights the surge in consumer interest for cultural and creative products themed around the Year of the Horse, showcasing a blend of traditional culture and modern consumerism across various regions in China [1]. Group 1: Cultural Products and Market Trends - The Year of the Horse has inspired a wave of cultural products, from museum-derived toys to innovative handicrafts, reflecting a new market landscape that conveys unique Chinese cultural sentiments [1]. - The Henan Museum's Tang Sancai horse products have gained popularity, with visitors purchasing them as meaningful gifts, particularly for those born in the Year of the Horse [3]. - The design of the Tang Sancai horse incorporates vibrant colors and modern aesthetics, utilizing digital modeling to create appealing products that resonate with contemporary consumers [5]. Group 2: Regional Innovations - In Chengdu, the Wuhou Shrine Museum has introduced 3D plush paintings inspired by legendary horses from the Three Kingdoms, symbolizing loyalty and success, which aligns with the cultural significance of horses in Chinese history [7]. - The plush paintings combine traditional Chinese painting styles with modern plush toy elements, making them attractive to visitors and enhancing their cultural value [9]. - In Suzhou, the local metro system has launched a horse-themed transit card made from Song brocade, a recognized intangible cultural heritage, merging traditional craftsmanship with modern utility [11]. Group 3: Consumer Engagement and Popularity - The Year of the Horse-themed cultural products have gained significant online attention, with items like the "crying horse" toy becoming viral due to production errors, leading to increased production capacity [15]. - Various museums are experiencing high demand for their horse-themed merchandise, indicating a strong consumer interest in products that blend historical significance with modern design [15][16]. - The integration of cultural heritage into everyday items is creating a vibrant cultural celebration, as diverse horse-themed products capture the public's imagination during the New Year festivities [16].