转自：央视网 河南博物院文创发展部销售总监 吴俊华：这匹小马它比较打动人心的其实是它回首凝望的姿态。很多朋友都说它像是在凝望故乡，带着思念。四川成都： 大展宏图 国画里"长"出"赤兔马"从身如火炭、状甚雄伟的赤兔马，到白额似雪、神骏非凡的"的卢马"，三国人物的传奇故事，往往与名马的嘶鸣交织在一 起。四川成都武侯祠博物馆推出的两款"3D毛绒挂画"，创作灵感正是来自"赤兔"和"的卢"。成都武侯祠博物馆副馆长 李龙：赤兔日行千里，和关羽一起， 代表着忠义和力量，所以说我们祝福大家大展宏图。的卢是刘备的坐骑，它相当于是在"马跃檀溪"的时候，在我们三国文化里面代表着是化险为夷和好运。 我们也祝福大家马到成功。 毛绒挂画的底色画布，保留了仿古国画风格，上有"大展宏图""马到成功"的书法题词，主角"骏马"则做成了可拆卸的毛绒马。这款国画里"长"出来的毛绒 马，既有传统国画的雅致，又有别于普通的毛绒玩具，让游客爱不释手。游客：感觉这个马"丑萌丑萌"的，还能骑在冰箱上。游客：平时挂在那是一幅画， 现在又是一个毛绒（玩具）红红火火的，寓意也特别好，希望新的一年大展宏图。江苏苏州：一马当先 小马披宋锦变身地铁卡 当小马穿上宋锦华服 ...

央视网消息：马年奔腾而来，以"马"为主题的文创产品也在全国掀起消费热潮。从博物馆的镇馆之宝衍生玩偶，到非遗手作的创新表达，再到潮玩品牌 的个性化设计，传统文化与现代消费的碰撞，正催生出全新的市场图景，传递着中国文化特有的气质和情感。 河南郑州：马跃千年 从三彩瑰宝到潮流文创 从盛唐的艺术瑰宝，到马年新春伴手礼，河南博物院的三彩马文创，近日频频出圈。 上海游客 张怡：爸爸也正好是属马的，所以想在家里放一个摆件，有一个比较好的寓意和象征吧。 博物院的展厅内，记者找到了它的原型。三彩骏马体格健壮、流光溢彩。 河南博物院文博助理馆员 王琢：唐三彩马的色彩非常丰富，它是以黄、绿、白三色为基底，并辅以蓝、褐等色彩融汇而成，彰显了大唐气象下一马当 先、万马争先的精神图腾。 设计团队抓住唐代以"丰腴为美"的审美特质，采用数字化建模技术反复调整造型。历经多道繁复工序后，一群色彩斑斓的萌态小马破窑而出。 设计团队负责人 王茜蓓：我们不仅尊重并还原传统三彩的用色体系，还研发了新型釉色，引入了清新粉嫩的马卡龙色系，赋予了三彩小马灵动、清透 的气质。 河南博物院文创发展部销售总监 吴俊华：这匹小马它比较打动人心的其实是它回首凝望的姿态 ...

Core Viewpoint - The article highlights the evolving nature of Chinese New Year shopping, showcasing a blend of traditional and modern consumer behaviors, with an emphasis on cultural significance and economic implications. Group 1: Traditional and Modern Shopping Trends - Traditional markets are experiencing a resurgence, with local specialties and festive foods being popular among consumers [3][5] - The integration of online platforms with traditional markets is enhancing the shopping experience, allowing farmers to promote their products through live streaming [5] - Consumers are increasingly purchasing a mix of local and international products, reflecting a globalized shopping trend during the New Year [7] Group 2: Travel and Experience as New Year Goods - Travel has become a significant category of New Year goods, with an increase in average travel days during the holiday, reaching 5.9 days, up by 1.1 days from the previous year [9] - Various promotional activities, including the distribution of over 3.6 billion yuan in consumer vouchers, are encouraging travel and cultural experiences during the holiday [9] Group 3: Technological and Cultural Products - The demand for upgraded electronic products, such as energy-efficient appliances and smart devices, has surged, with sales exceeding 590 billion yuan in January alone [13] - Cultural products, particularly those related to zodiac themes and traditional crafts, are gaining popularity, with unique items like the "crying horse" toy becoming bestsellers [17] Group 4: Cultural Significance and Global Influence - The inclusion of the Spring Festival in the UNESCO list of intangible cultural heritage has expanded its global influence, attracting foreign consumers to participate in the New Year shopping [19] - The blending of consumption and cultural expression reflects a growing cultural confidence in China, as consumers increasingly seek products that embody cultural symbols [21]

春节进入倒计时 你家的年货置办得如何了？ 小编发现 我们春天相见 今年不少创新年货 火热出圈 赶紧来看 "春见春见" 首先登场的是 最近网上讨论热度很高的一种水果 （pā）柑（正字） 因为分不清是"耙耙柑"还是"粑粑柑" 该话题还登上热搜 实际上它的学名叫"春见柑橘" 也正因名字中有"春见"二字 便被赋予了"春天相见"的美好寓意 图自网络 是春节的传统习俗 正因这份美好的寓意 柑成为今年不少人年货水果的选择 年宵花不一定非要红红火火 也可以是一束"黑马" 春节买花图个好彩头 寓意吉祥的年宵花是节日的"气氛组担当" 往年蝴蝶兰、年桔颇受欢迎 然而今年黑色马蹄莲 成为年宵花市场的"热销款" 网图 网友表示"黑色的马蹄莲" 寓意着"一鸣惊人成黑马" "好名字，好寓意" 成为当下消费者选购时的重要考量 春联写的奇奇怪怪 期许却是实实在在 写春联、贴春联 今年有些创意春联 也为这个春节增添了不少乐趣 上联：能吃能喝能睡觉 下联：会玩会学会创造 横批：""到""功 磨墨挥毫 一撇一捺都是对新年的美好期许 更是对传统文化的传承与创新 小彩蛋 大家一起来猜一下 这个春联"画"了个啥 "魔法年货"走红 马年尔等有福 谁也没想到 ...

Core Viewpoint - The "Crying Horse" toy, born from a manufacturing error, has unexpectedly gained popularity, capturing the hearts of consumers with its unique design and emotional appeal [1][7]. Group 1: Product Overview - The "Crying Horse" toy features a round shape and drooping mouth, making it particularly eye-catching and appealing to consumers [1]. - The toy was initially intended to be a cheerful "Laughing Horse," but a mistake during production led to its current design, which resonated with many people online [7]. Group 2: Market Response - The toy has seen a surge in demand, with numerous orders coming in from both domestic and international markets, prompting the production line to expand from 2 to over 10 lines [7]. - Retailers and wholesalers from across the country are flocking to purchase the "Crying Horse" in bulk to prepare for the upcoming Spring Festival [5]. Group 3: Entrepreneurial Journey - Zhang Huoqing, the founder of the toy, has a background in the toy industry, having started her career in a toy store before opening her own shop in Yiwu in 2017 [9]. - Following the toy's success, Zhang has actively engaged with consumers through social media, including launching a Douyin account for live interactions and sales [9]. Group 4: Community Engagement - In response to the toy's popularity, Zhang has expressed intentions to reward the worker responsible for the design error that led to the toy's success, offering a monetary bonus and committing to annual rewards [9]. - Zhang has also initiated the trademark application for the "Crying Horse" to protect the brand from imitation products [12].

Core Viewpoint - The "crying horse" toy has unexpectedly gained popularity, reflecting a shift in consumer preferences towards imperfect and unique designs that resonate emotionally with individuals [1][3]. Group 1: Emotional Resonance - The "crying horse" serves as an emotional container, allowing consumers to express their acceptance of imperfection and their own vulnerabilities [3][4]. - This toy's appeal lies in its ability to evoke feelings of empathy and connection, as it mirrors the complexities of human emotions [3][4]. Group 2: Cultural and Market Trends - The rise of "ugly-cute" designs in contemporary cultural products indicates a departure from traditional aesthetics, appealing to younger consumers who value authenticity over perfection [3][4]. - The success of the "crying horse" illustrates a broader trend in the cultural and creative industry, where products are not just functional but also serve as mediums for self-expression and social interaction [3][4]. Group 3: Resilience Concept - The term "resilience" has been chosen as the word of the year for 2025, symbolizing adaptability and strength, which the "crying horse" embodies through its design and market success [4]. - The transformation of a flawed product into a bestseller highlights the industry's ability to respond flexibly to consumer needs and market dynamics [4].

Core Insights - Yiwu, known as the "world's small commodity capital," has gained attention due to a defective Year of the Horse toy that went viral on social media, leading to a surge in orders for the product [1] - The ability of Yiwu to capitalize on unexpected trends and convert them into tangible production is highlighted, emphasizing the importance of agility and efficiency in the manufacturing process [1][2] Group 1: Production and Response - Yiwu merchants took only 48 hours to respond to the viral demand for the "emo" horse toy, expanding production lines from 2 to over 10 and increasing daily output from over 1,000 to 15,000 units, eventually reaching 50,000 units [1] - Merchants applied for a design patent for the "crying horse" and quickly developed derivative products such as keychains and U-shaped pillows, maintaining a price of 25 yuan while promising no price increases or quality reductions despite increased production [1] Group 2: Market Adaptability - The efficiency behind Yiwu's success lies in its ability to shorten the product cycle from design to delivery, allowing market demand to be rapidly transformed into physical supply [2] - In contrast, some companies struggle to adapt to market changes, either missing optimal windows of opportunity or facing delays due to cumbersome processes and rigid supply chains [2] - The insights gained from the "crying horse" phenomenon emphasize Yiwu's core advantages: sensitivity to market demand, rapid execution, and collaborative capabilities across the entire industry chain, which are difficult to replicate [2]

Group 1 - A toy horse with a mistakenly sewn mouth, resulting in a crying face design, has unexpectedly gone viral online, becoming a hot-selling item [1] - The incident is seen as a positive twist on a mistake, reflecting the saying "a blessing in disguise" [1] - The toy's popularity has led to increased demand, with netizens expressing joy and humor over the "crying horse" [1]

Core Insights - The article highlights the rising importance of emotional value in the consumer market, as evidenced by the unexpected popularity of a production error toy, the "crying horse" [2] - The appeal of imperfection and randomness in products is creating a new emotional attachment for consumers, reflecting a shift in consumer preferences towards more relatable and authentic experiences [2] Industry Trends - The success of the "crying horse" toy indicates a growing consumer desire for products that offer emotional release and expression in a fast-paced lifestyle [2] - The ability of manufacturers to quickly capitalize on trends and consumer sentiments demonstrates the agility of the industry in adapting to new market demands [2]

Core Insights - A production error led to the unexpected popularity of a plush toy known as "crying horse," which resonated emotionally with consumers, transforming a defect into a symbol of emotional expression and connection [1][2][3] Group 1: Emotional Value and Consumer Behavior - The "crying horse" embodies a blend of cuteness and emotional resonance, appealing to consumers' desire for relatable and imperfect products in a highly homogeneous market [2][3] - Consumers are increasingly willing to pay for products that provide emotional value, reflecting a shift towards emotional consumption in fast-paced lifestyles [2][3] - The toy serves as a safe emotional outlet, allowing individuals to project their feelings of fatigue and frustration onto it, thus facilitating emotional release [3] Group 2: Manufacturing and Market Response - The rapid response of manufacturers in Yiwu, Zhejiang, allowed for the expansion of production lines from two to over ten within 48 hours, achieving a daily output of 15,000 units [4][5] - The ability to quickly identify market opportunities and adapt production accordingly is a hallmark of the Yiwu small commodity market, supported by a robust industrial chain and efficient business environment [4][5] - The success of both "crying horse" and its counterpart "laughing horse" has led to international orders from countries like Russia and South Africa, showcasing the global reach of this emotional product [5]