Group 1 - Yunnan Province's cultural and tourism department will launch over ten activities in the first quarter of the year under the theme "Winter Warmth and Blossoms in Yunnan" to enhance visitor experience and stimulate the winter tourism market [1] - The "Non-Heritage New Year" event will take place from January 29 to February 2 in Kunming, featuring interactive workshops, food experiences, and displays of local handicrafts, allowing visitors to engage with Yunnan's intangible cultural heritage [2] - A large-scale online live broadcast titled "Yunnan Night" will be initiated to guide national audiences through a virtual tour of various scenic spots in Yunnan, showcasing their vibrant night-time atmosphere [2] Group 2 - From January 17 until the Spring Festival, Yunnan's cultural and tourism department will invite 100 social media influencers to promote local tourism businesses and routes through short videos and live broadcasts, aiming to drive traffic and sales [4] - A digital tourism map will be released in late January, featuring 40 premium self-driving routes to enhance the experience for self-driving and independent travelers, addressing challenges related to Yunnan's complex geography [5] - Various "Village Evening" events will be organized to enrich the cultural life of local communities during the Spring Festival, with specific dates and locations outlined for these celebrations [7]