Core Insights - The overall performance of the travel market during the 618 shopping festival is subdued compared to last year, with a notable decline in sales volume and prices [1][2] - Major platforms like Tongcheng and Qunar did not actively participate in 618 promotions, focusing instead on their own marketing events [2][3] - Fliggy stands out as the primary player in the travel sector for 618, launching extensive promotional activities and partnerships [4][5] Group 1: Market Performance - The sales data for Fliggy's 618 Global Travel Festival is lower than expected, with a reported 7% decrease in average transaction value compared to last year [1][2] - Other platforms, such as Meituan, have shifted focus away from 618, promoting their own events instead [2][3] - The travel market is experiencing a bifurcation in consumer demand, with distinct changes in consumption patterns compared to the previous year [1][2] Group 2: Promotional Strategies - Fliggy has launched a comprehensive marketing campaign for 618, including a "must-buy travel products" list and attractive packages covering over 160 countries [4][5] - The platform has integrated various promotional strategies, including partnerships with airlines and hotels, to enhance its offerings [4][5] - Fliggy's marketing efforts include leveraging celebrity endorsements and live-streaming to engage younger consumers [6][7] Group 3: Competitive Landscape - Other travel platforms are attempting to counter Fliggy's dominance by offering competitive pricing and alternative promotions [7][8] - Ctrip is quietly preparing its own promotional activities while also targeting Fliggy's market share in outbound and niche travel [8][9] - The competition in the travel market is intense, with various platforms vying for consumer attention during the mid-year promotional period [9]