Core Insights - The Ministry of Commerce has released the "Urban Commercial Quality Improvement Action Plan," promoting the transformation of retail spaces from concept to practice, with a focus on "destination consumption" during this year's Double 11 shopping festival [1] - Suning Max has opened its first stores in Xiamen and Shenyang, aiming to create a new retail format that integrates into the urban commercial quality improvement process [1] Company Strategy - Suning Max positions itself as a "home appliance 3C launch center," featuring over 100 cutting-edge products, allowing consumers to experience new technology firsthand [1] - The company emphasizes creating "consumption destinations" through product launches, themed events, immersive experiences, and social interactions, moving beyond traditional retail models [1][6] Consumer Engagement - Suning Max focuses on providing emotional value through various events, such as "rap party nights" for Gen Z and nostalgic music nights for older generations, alongside over 300 offline activities during Double 11 [3] - The stores incorporate local cultural elements and create immersive spaces for relaxation and social interaction, enhancing the shopping experience [3][4] Social Interaction - The Shenyang store features a "community dining bar" for consumers to enjoy local cuisine, fostering social connections [4] - Suning Max includes a "Su Ning Friend" area that offers free coffee, snacks, and interest-based interactive classes, making shopping a part of daily life [4] Industry Trends - The retail industry in China is shifting from a focus on transactions to an emphasis on experiences, with Suning Max exemplifying this trend by transforming retail spaces into multifunctional lifestyle destinations [6] - The company aims to continuously upgrade its business model to attract consumers, contributing to the high-quality development of urban commerce [6]