Investment Rating - The investment rating for Kingnet is "Buy" with a target price of Rmb31, indicating an expected share price return of 47.1% and a total expected return of 48.5% [3][8]. Core Insights - Kingnet's monetization potential through the 996 Game Center is significant, with a current daily active user (DAU) count of 450K and a target of 500K DAU by year-end. The company plans to diversify revenue streams through partnerships with larger publishers and new monetization methods such as live-streaming and cloud gaming services [2][3]. - The company is actively pursuing AI initiatives, with the EVE tool set to launch its second testing phase soon, and the AI game development tool Soon showing early customer adoption. Kingnet aims to position itself as a comprehensive game publisher and service platform [5][6]. - Kingnet's game pipeline includes innovative genres and partnerships with well-known IPs, focusing on both domestic and international markets. The company is selective in licensing new IPs to enhance market share [6][7]. Summary by Sections 1. Monetization Potential - Kingnet's 996 Game Center is expected to expand its market share and revenue through various monetization strategies, including ads, live-streaming, and secondary item trading. The management anticipates improved margins due to user base expansion and diversified revenue streams [2][3]. 2. AI Initiatives - The EVE AI tool is on track for a launch by year-end, with ongoing testing focused on technical optimizations. Kingnet's AI game development tool, Soon, is gaining traction among long-tail developers, indicating a positive outlook for future AI products [5][6]. 3. Game Pipeline - Kingnet is set to beta test new games based on popular IPs and is focusing on developing Wuxia RPGs from renowned authors. The company is strategically licensing innovative IPs to strengthen its market position [6][7].