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一艘从钱塘江驶向太平洋的游艇
Hang Zhou Ri Bao· 2025-07-04 03:22
Core Insights - The company, Huaying Yachts, is expanding its market presence in Southeast Asia with recent agreements signed with distributors in Indonesia and Vietnam, marking a new starting point for its Aquila brand yachts [1] - The A70 yacht, which is the largest and highest manufacturing level yacht produced by Huaying Yachts, has a unit price of 40 million RMB and has been delivered to clients in the Asia-Pacific market this year [1][2] - The company is facing challenges due to a decline in the U.S. market share, which previously accounted for nearly all of its export volume, but is actively investing in R&D and exploring new markets [2][4] Company Developments - Huaying Yachts has developed the A70 model over three years, which is recognized as a key product in Zhejiang Province's equipment manufacturing sector [2] - The company has adopted an order-based production model, catering to diverse customer demands from various regions, including Southeast Asia and Australia [3] - Increased R&D investment has led to the design of 3 to 4 new yacht models this year, including specialized fishing boats tailored to Australian preferences [4] Market Strategy - The company is establishing service networks globally to ensure adequate after-sales support and is participating in renowned yacht exhibitions in France and Singapore to enhance brand visibility [4] - Huaying Yachts is adapting its marketing strategies by selling yachts to resorts in Thailand, allowing these resorts to offer boating experiences to tourists [4] - The company emphasizes that mid-sized yachts are the mainstream vessels for water sports and leisure activities abroad, indicating significant market potential for expansion [5] Industry Context - Huaying Yachts represents a microcosm of the broader trend in Chinese manufacturing, transitioning from "made in China" to "intelligent manufacturing in China" [5] - The company’s approach aligns with three major trends in manufacturing upgrades: technological breakthroughs, market diversification, and brand development [5] - The resilience and adaptability of the company in the face of international trade challenges highlight its commitment to innovation and market responsiveness [6]