Core Viewpoint - The company Bawang Tea Ji is actively promoting its brand through partnerships with tennis events and health initiatives, aiming to enhance consumer engagement and product appeal. Group 1: Brand Initiatives - Bawang Tea Ji has launched the "CHAGEE Tennis Season," featuring pop-up stores at major tennis events such as the Shanghai Rolex Masters and Wuhan Open, alongside a nationwide themed merchandise campaign [1] - The company has established a partnership with Chinese tennis player Zheng Qinwen, who will serve as the brand's first health ambassador, promoting healthy beverage choices [1] Group 2: Product Development - As of September 2025, over 50% of consumers are inclined to choose beverages rated AB, indicating a trend towards healthier options [1] - Bawang Tea Ji has introduced a "health calculator" for 15 products, marking them with low GI labels, and has launched "product IDs" for 57 products to enhance transparency [1] Group 3: Strategic Partnerships - The company has secured an exclusive partnership with the China Open, becoming the first ready-to-drink tea brand at the event, and is also involved in other tennis tournaments like the Wuhan and Shanghai Masters [1]